These secrets are more important to know, particularly when you are a beginner in webinar marketing.
Secret #1 - It is ok if none of the registered participants turn up for your webinar.
Webinars are not only for the live audience but also prospects who might discover your video recording months or years later.
So, never cancel even when no one joins. Record it without fail.
Secret #2 - It is ok if the participants ask zero questions at the end.
Questions at the end are not the only measure of engagement. It is very common for people to watch a webinar and then follow your social media.
They may ask questions when you post on socials later also.
Secret #3 - It is ok if there is no coverage of your product, in the speaker's script/slides.
It is desirable to NOT force-fit your product into the content.
Your authority and brand value are increased by hosting a webinar relevant to your target audience. Not by nagging.
Secret #4 - It is ok if you don't have a budget for video editing.
No one switches off the webinar videos because the graphics are not cool.
Unedited recordings of zoom/google meet actually come across as authentic instead of a flashy video that pushes your logo.
Secret #5 - It is ok if your video recording tool failed to produce a usable video.
This happens even to experienced webinar marketers. No need to worry.
You could create a short blog/video with a summary of what you learned from the webinar instead.
Do you know any such secrets useful for beginners who are just starting with webinar marketing?
Secret #1 - It is ok if none of the registered participants turn up for your webinar.
Webinars are not only for the live audience but also prospects who might discover your video recording months or years later.
So, never cancel even when no one joins. Record it without fail.
Secret #2 - It is ok if the participants ask zero questions at the end.
Questions at the end are not the only measure of engagement. It is very common for people to watch a webinar and then follow your social media.
They may ask questions when you post on socials later also.
Secret #3 - It is ok if there is no coverage of your product, in the speaker's script/slides.
It is desirable to NOT force-fit your product into the content.
Your authority and brand value are increased by hosting a webinar relevant to your target audience. Not by nagging.
Secret #4 - It is ok if you don't have a budget for video editing.
No one switches off the webinar videos because the graphics are not cool.
Unedited recordings of zoom/google meet actually come across as authentic instead of a flashy video that pushes your logo.
Secret #5 - It is ok if your video recording tool failed to produce a usable video.
This happens even to experienced webinar marketers. No need to worry.
You could create a short blog/video with a summary of what you learned from the webinar instead.
Do you know any such secrets useful for beginners who are just starting with webinar marketing?