9 QUICK Email Marketing Tips

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Spamming Offers

Sending emails ≠ Slamming offers

Emails = building trust

tell relatable stories.

Your email content should provide value.

Readers should have an aha moment after reading your emails.

Spamming

Build trust

[h4]Personalization[/h4]

Personalization ≠ just including first name

understand your audience.

their needs, desires, and problems.

So you can write to them about what’s important to them.

And in the language they use.

Note: use first name field in the middle of the email.

It sounds fresh and unique.

[h4]Content ideas[/h4]

Struggling to come up with email content ideas?

Here are a few ideas:

• personal experiences
• problems you faced
• solution to the problems
• real-life stories
• mistakes you committed
• vulnerable situations
• lessons you learned
• student/customer stories

These are a few proven and high converting email ideas

[h4]Frequency[/h4]

2-3 emails weekly.

Gradually ramp it up to 4-5 emails weekly.

it won’t burn your email list.

if you write emails from the angle mentioned in 3rd point.

But it could burn your email list.

if you only send emails stating…

OFFER! SALE! DISCOUNT!

People love reading emails that sound personal and relatable.

[h4]Rule of one[/h4]

Every email should ONLY have:

one topic

one idea

one problem

one solution

one offer

mixing multiple messages confuses the reader.

never forget the most important maxim of marketing:

confused prospect never buy.

[h4]Formatting[/h4]

big walls of text

own the white spaces

and line breaks.

[h4]mobile first[/h4]

Optimize your emails for phones.

Open up your esp & look for the distribution by devices.

If more than half of your email readers are phone users.

Keep your subject line under 40 characters.

Use preview text.

Single column layout.

Compressed images.

Optimize load time.

[h4]Automation[/h4]

automate emails for every key lifecycle event:

• new subscriber = welcome sequence
• ordered product = post purchase sequence
• abandoned cart = abandoned cart sequence
• onboarding sequence
• referral sequence
• fulfillment sequence

[h4]test[/h4]

[h4]A/B testing doesn’t just mean testing subject lines, copy, and CTAs.[/h4]

There are other important variables, like

from name

preview text

images

send time

format

different angles

you never know what makes the difference until you test.

Quickly wanted to share these email marketing tips.