mokuaben08
New member
Some background:
Anyways, I realize that it's not exactly business genius that got me to this point, but rather luck. I've decided to take up on some reading to grow this more since growth is slowing. Specifically, right now I'm reading Lean Analytics. In this book they mention that to make a scalable product you want to ensure there is a 1) problem that 2) I can solve that 3) people will pay for, is 4) "sticky" and 5) "viral" and then I can 6) scale
I feel like I already have 1-3 solved, and it's very sticky as well - customers who purchase this follow up with me regularly with all sorts of small questions & thank you's - and my churn is just over 1% per month (I'm hopeful it won't, but realistic that it will likely rise at some point). It's not crazy viral but word-of-mouth is how I get about a quarter of those sales.
What that is leading up to is: I want to scale, and I think I'm ready. But all the books these days talk about mobile marketing, SaaS analytics, etc. but my customers don't buy from me online - and I can't sell to everyone in the USA/world.
My potential clients are preferably in my region, within an hour or two at most. They are 50 or older, many 65 or older. They are optimists, they are casual computer users, they're prone to error, and they want help from a local, younger person who will listen to their problems and present a solution. Most of them use Facebook, Email (Yahoo, Gmail, Aol (yuck), or Frontier webmail), Candy crush, and google & download random stuff too. And to be frank, about a third of them are very lonely & like having a young guy come over to their house & talk with them while performing a computer servicing.
In a 50mi radius, there's only a couple of businesses I can think of that do similar work to me and they prefer B2B than B2C. In a 10-mile radius of me, I make $665/mo off of 5,300 people. If I had that same ratio for the 50-mile radius (217,000 people), it'd be about $26k/mo. I know that's a high bar, but why not set it? What are some things I could do to get closer to that goal?
- 22, male, midwest USA
- Started a computer repair business in early 2019, with the exception of spring 2020 pandemic has been steadily growing
- My demographic is seniors, so I worked on a whitelabel AV in Jan 2021 that sends me reports of what virus they got & how, so I can call them and help them avoid it in the future.
- In Jan 2021, my first month trying this, I made $23 gross, $16 net in passive income.
- In Jan 2022, I'm projected to make $1556 ($1143 net) from Antivirus, and $127 ($108) from cloud backups for a total of $1683 gross, $1251 net
- My "active income" is around the average for my area, also growing somewhat steadily
Anyways, I realize that it's not exactly business genius that got me to this point, but rather luck. I've decided to take up on some reading to grow this more since growth is slowing. Specifically, right now I'm reading Lean Analytics. In this book they mention that to make a scalable product you want to ensure there is a 1) problem that 2) I can solve that 3) people will pay for, is 4) "sticky" and 5) "viral" and then I can 6) scale
I feel like I already have 1-3 solved, and it's very sticky as well - customers who purchase this follow up with me regularly with all sorts of small questions & thank you's - and my churn is just over 1% per month (I'm hopeful it won't, but realistic that it will likely rise at some point). It's not crazy viral but word-of-mouth is how I get about a quarter of those sales.
What that is leading up to is: I want to scale, and I think I'm ready. But all the books these days talk about mobile marketing, SaaS analytics, etc. but my customers don't buy from me online - and I can't sell to everyone in the USA/world.
My potential clients are preferably in my region, within an hour or two at most. They are 50 or older, many 65 or older. They are optimists, they are casual computer users, they're prone to error, and they want help from a local, younger person who will listen to their problems and present a solution. Most of them use Facebook, Email (Yahoo, Gmail, Aol (yuck), or Frontier webmail), Candy crush, and google & download random stuff too. And to be frank, about a third of them are very lonely & like having a young guy come over to their house & talk with them while performing a computer servicing.
In a 50mi radius, there's only a couple of businesses I can think of that do similar work to me and they prefer B2B than B2C. In a 10-mile radius of me, I make $665/mo off of 5,300 people. If I had that same ratio for the 50-mile radius (217,000 people), it'd be about $26k/mo. I know that's a high bar, but why not set it? What are some things I could do to get closer to that goal?