@disciple777 I have no problem with this model.
There are people that charge $10/hour on Upwork and people that charge $100/hr. If you're a pro, you'll figure out the project management.
People here that hire designers for $15 on Upwork are not your customers. So you need to find out who your customers are - i.e. "funded early-stage startups that have cash to spend".
Subscription is a payment detail, not your service. Most people that want to do service-as-a-service focus heavily on the subscription aspect (even though it's pretty close to retainer). You sell reliable, fast, good design - so sell that, not subscription.
Your website:
- You have no testimonials. Why should I trust you? People want to know if you're going to do stuff on time and be a professional. Convey that.
- Feels like you have too many different CTAs. You should have one. Probably: "Book a Call"
- Things like "streamlined workflow" don't mean anything. My laptop streamlines my workflow....
- There is no sales flow on the page
- Get rid of clutter - mostly no one cares about your tools, put it on a "How we work" page
- Lots of empty space on desktop
- Lack of capitalization makes it hard to read. Don't do that to me.
- I don't know why, but many of these services copycat the "pause or cancel anytime" language. Why are you telling me that in your hero? Am I going to want to cancel...? You're talking about me cancelling within seconds of us "meeting".
- I feel like your sections are cute rather than telling me what you sell
- Things like the "what are you designing?" CTA are just confusing to look at (this is not good design!):
- the new design button has the wrong cursor when I hover
- the "try it" looks like the same kind of button, but does nothing
- the "questions" block looks like a form field, but no, I have to click the email address
- this CTA by itself does not work the way that I, a rando from the internet, would expect it to work
