DAY 18-COMPETITIVE AND VALUES ! [From an idea to replacing my full-time salary in 4 months and hitting $20 Million -HOW I DID IT! 27 Day Case Study]

spiderkiller007

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If you’re new here, this is DAY 18 of a 27 DAY series where you peek over my shoulder and learn how to lay out a remote service business just like my company that just hit $20 million in sales.

TODAY: COMPETITION AND VALUES

Backstory: From Zero to $20 million in sales

Day 1- The Industries that Work

Day 2- Choosing Your City and Business Model

Day 3- How To Choose Your Domain

Day 4- Website and elements

Day 5- Logo and focus

Day 6- Copywriting

Day 7- Customer Service

Day 8- Pricing

Day 9- Online Booking

Day 10- E-COMMERCE ELEMENTS

Day 11- BUSINESS FORMATION

Day 12- PHONE SYSTEM

Day 13- MARKETING CHANNELS

Day 14- HIRING DAY 1

Day 15- HIRING DAY 2

Day 16-INSURANCE

Day 17-MULTIPLE CUSTOMER CONTACTS

Today we check out our competition and reframe a few things.

Quick post

So today we're going to spend a few minutes checking out the competitive landscape and figuring out some of the issues that are industry-wide...

This isn't to garner us some moral high-ground...business is hard.

But we'll at least spend some time looking at other companies' experiences so we can at least learn something from them.

Quick example coming up....

So in order to find these industry-wide issues, we hunt down 1 star reviews online, read them, and record the things clients complain about over and over again.

Quick example from Yelp: https://capture.dropbox.com/2gFPh4t46kxUBThJ

So from reading this review, we can turn this into values for us and put us in a better situation to win!

Are people complaining about late arrivals, build in some solution for that: "arrival window" vs an actual time for example.

Keep going, and the result of this work might look like... https://capture.dropbox.com/uFKpTD7mw33AEieH

In summary, we find the industry-wide problems and we turn those issues into selling points.

We infuse those selling points into our communication and website.

And this is before we consider that our website will be better designed to being with!

Oh and a general idea on competition.

A lot of us thinks it looks like this...

https://capture.dropbox.com/15MuKcedecdF8EAG

but it actually looks like this

https://capture.dropbox.com/ITClKQw7vF0hjKCG

With multiple winners, some collaborating, and many working together.

Quite often your competition will end up working or partnering with you in some way. So keep that in mind and reframe what competition feels like.

Here's an example, this was one of the folks that I helped build one of these businesses from our Facebook group.

https://capture.dropbox.com/Rm23Lznv8bs4RMyV

Rough start, but a year later, over $200k in revenue

https://capture.dropbox.com/5xUDbokuHXndeczY

Btw this also illustrates the benefits of joining a community and having folks to lean on, here's your official invite... https://www.facebook.com/groups/remotecleaning

Takeaway today:

Check out your competition, get ideas from things they don't do well (and things they do well) and make sure you're well positioned to succeed.

You don't have to make mistakes yourselves in order to learn.

And be reminded that your competition will often be a source of business, a source of service providers, and a source of support along the way.

It's funny how reality often looks different that what we think.

So kill those questions about market saturation.

OH YEAH, THIS BRINGS ME TO THE MOST ASKED QUESTION I'VE GOTTEN FOR 12 YEARS (WAS #1 QUESTION I GOT 12 YEARS AGO AS WELL)

**BUT ROHAN ISN'T THE MARKET SATURATED?*\*

This is meaningless, yet this single question has stopped more potential entrepreneurs in their tracks than…well I honestly can’t think of anything that beats this.

"The market is saturated" is just FEAR masquerading as logical reasoning.Start looking at the quality of the competition, and you’ll often find that any saturation is a saturation of bad players, and they’re making a LOT of money despite being so bad.

If you want no competition you could always start a bikini shop in Antarctica. :)

Either way, the market is NEVER saturated! Stop it and get to work.

See y'all tomorrow

Whenever you're ready, there are 5 ways I can help you:

1. Sweaty Startup Operating System: Join 2,000+ students in my flagship course: Learn to build a lean, profitable, local service business. This is the system I used to quit my job and grow from zero to $20 million in sales and has generated over $1 billion in sales for our community. Get 10 years of online business expertise, proven methods, and actionable strategies across in-depth lessons and includes live WEEKLY calls.

2. Live 27 Day Bootcamp: Join 30 other entrepreneurs every month in a live DAILY class as we walk you through how to build a business in real time. At the end of 27 days you're ready for launch. Build a profitable real-world business live. This comprehensive program will teach you the system I used to grow from 0 to 100K+ customers, be invited to the White House and earn $20M+ in sales.

3. https://www.justinwelsh.me/content-osBook a Call With Rohan: As an entrepreneur with over $20 million in online sales I've seen pretty much everything. I've built services companies, software companies (had 2 exits), subscription box companies, and more. Join me for a chat.

4. Join My Email List here for my weekly newsletter
  1. The software we use to run your sweaty startup: Booking form, your website, hosting, domain, credit integration, email templates, the whole shebang.
Links to catch up with me:

#1 - DM me on instagram: www.instagram.com/rohangilkes

Facebook group: https://www.facebook.com/groups/remotecleaning

My Twitter threads: https://rohansthreads.co/

DAY 19

 

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