@abraham7777 Oh no, my main method is good old-fashioned prospecting. I spent 5 years in retail sales selling one of the most difficult products to sell. In retail sales, you are waiting for your turn in line to help a potential buyer.
I got sick of waiting. Needed to learn to how fish for myself. Prospecting was a scary idea and enemy #1. So I set off to learn all about it. Then, I went out and found a D2D job that would allow me to put my studies to the test.
In my first 3 months, I set up 60 inspections that turned into signed contracts. I knocked as a marketing rep for 9 months. Then, I moved into project management.
I'm thinking about reactivating my RE license because I just wanna work and be independent with my time and process. I'm starting to feel like a cog in a sales machine and I absolutely hate that.
I HATE social media and any app that wastes my time. I prefer to learn a skill than watch pointlessly addicting videos. But I'm focusing on building my marketing page on FB. Learning how to build my own website so I can manage it myself. I have time to learn this stuff, and it's good to know when I eventually sub that work out.
Regarding the sales letter: persuading in writing is the same as persuading in person. Both rely on the same psychology and fundamentals of sales. It's literally "salesmanship in print" as all the God fathers of sales copywriting would call it.
90% of writing copy is actually researching your target audience so well you know them better than themselves. They think you've somehow been inside their heads reading their thoughts.
Once you've done enough research letters will write themselves. The big difference between in person and letter is your sales letter must present the entirety of your arguments A to Z. Unless your building out a funnel with stages.
There's much more to it -- but all ads or paid persuasive messages can be broken down into these 3 needed elements:
1) an attention grabbing headline
2) an offer so good they'd be stupid saying no
3) body copy. Your body copy is 1/10 as important as your offer.
When you start a letter, always work on the offer first. It's very important. It's what makes people order from you. But 80% of the success of your offer relies on your headline.
