Hi /r/growthhacking!
Jumping right in: I'm a software developer diving into marketing for the first time. Beyond just selling, I want to get good at gathering user feedback - things like beta testers and testimonials. I'm learning as I go.
A bit about me: I'm building software products in public on Twitter. My latest project is an AI that improves landing pages (relevant for context).
Here's my game plan for launching this new product:
Jumping right in: I'm a software developer diving into marketing for the first time. Beyond just selling, I want to get good at gathering user feedback - things like beta testers and testimonials. I'm learning as I go.
A bit about me: I'm building software products in public on Twitter. My latest project is an AI that improves landing pages (relevant for context).
Here's my game plan for launching this new product:
- Product Hunt Launch Day: Setting a specific day for this.
- Twitter Strategy:
- Daily tweets for 7 days leading up to the launch, mixing valuable content with product links.
- Discussing my marketing approach.
- Sharing tips on creating effective landing pages.
- Highlighting the problems my AI solves and practical use cases.
- Giving a behind-the-scenes look at building the app.
- Engaging actively with the community.
- Reaching out via cold DMs.
- Reddit Efforts:
- Seeking beta testers in exchange for free credits.
- Soliciting feedback.
- Finding threads where people seek website reviews and offering my service (maybe for free?)
- Maybe sharing the story behind my app.
- TikTok Moves:
- More cold DMs.
- Posting a promo video.
- Pre-Launch Preparations: Creating a teaser for the Product Hunt launch.
- Posting on Hacker News.
- Directory Submissions:
- Submitting to app and startup directories (I've manually curated a list of around a hundred, prioritized by traffic and ease of posting).
- Other Channels:
- Maybe contacting AI newsletter editors?
- Exploring Facebook strategies?
- Potentially writing an article for Indie Hackers?
- D-Day: The Product Hunt Launch.