Hey everyone!
I'm on the challenging journey of promoting my new platform, WiseWriter , to reach my target audience. I've experimented with various strategies:
Here's a breakdown of the results:
X
X results
Reddit results
However, I've noticed a few things:
I'd love to hear from those who have successfully run ads on Reddit and X. Any insights on these results and how I might improve them?
The campaigns were well-targeted on both platforms, aiming for an SEO-interested audience.
Looking forward to your advice and comments!
I'm on the challenging journey of promoting my new platform, WiseWriter , to reach my target audience. I've experimented with various strategies:
- Social Media (primarily X and Reddit)
- Online Directories (Great for traffic and sign-ups while featured on the homepage)
- Cold DMs on X (yielded some results but low response rate)
- SEO (Thanks to my SaaS being a content generator, I've auto-published hundreds of blog posts, though it's too early to see substantial results)
- Forums (Managed to attract some SEO forum users, but it's hard to reach many without significant investment)
Here's a breakdown of the results:
X
X results
- 96,252 impressions
- 530 clicks
- 0.55% CTR (Click-Through Rate)
- €31 spent
Reddit results
- 9,579 impressions
- 44 clicks
- 0.49% CTR
- €8.64 spent
However, I've noticed a few things:
- The number of clicks doesn't match the visit metrics on my platform (I use Plausible for tracking). I understand some users might have ad blockers, but the discrepancy (especially on Reddit) is significant.
- The duration of most 'visits' from these clicks is extremely short, typically 0-1 seconds. This makes me question the quality of traffic from these ads. Not everyone has to spend a minute reading the copy, but 1 second with a high bounce rate seems odd.
I'd love to hear from those who have successfully run ads on Reddit and X. Any insights on these results and how I might improve them?
The campaigns were well-targeted on both platforms, aiming for an SEO-interested audience.
Looking forward to your advice and comments!