Hi guys
We are B2B selling to mid size wealth managers/IRAs
A LTV is ~1M
I usually use CaC/LTV ratio starting at 1 and growing to 3.5 to estimate the CaC itself
But for large contracts like this it can't work as the salary of a salesman is like 50k and my cofounder selling is not even paid
We would need multiple years for one salesman to sign one contract
How do you estimate CaC/project acquisition in such cases?
We are B2B selling to mid size wealth managers/IRAs
A LTV is ~1M
I usually use CaC/LTV ratio starting at 1 and growing to 3.5 to estimate the CaC itself
But for large contracts like this it can't work as the salary of a salesman is like 50k and my cofounder selling is not even paid
We would need multiple years for one salesman to sign one contract
How do you estimate CaC/project acquisition in such cases?