dilynwrcrist
New member
1. More disloyal than Millennials
62% UK & US Gen-Zers surveyed by McKinsey said they would check out other brands, even if they have a favorite brand.
Gen-Zs are not tied to brands like millennials, also recent trends of #deinfluence. Are suggesting that Gen-Z consumers are getting more aware about product messaging & awareness.
Update: There are lot of comments about disloyalty. To know further about brands that win with loyalty, You can study brands like bobbie that grew last year by fulfilling their existing customers only. Keeping them loyal & happy.
2. Resale Market & DIY projects
The data from latest globaldata suggest an increase in resale market sales. As Gen-Z is more oriented toward sustainable fashion & loves thrifting.
Similar research from Instagram suggested that DIY and thrifting trends will be trending.
3. TikTok & Snapchat are not the best
The latest survey by Morning Consult revealed that most used platform among Gen-Z is Youtube. Second is Instagram and the third place takes TikTok.
Same results from research done by Appinio, a market research platform. The research done recently during the US TikTok ban issues shows Gen-Z spends most time on Youtube.
4. Gen-Z using Buy now Pay Later
The data suggests that almost half of Gen-Zs (48%) planned to rely on BNPL for last holiday season. Since then, reliance on BNPL hasn't decreased.
I will say BNPL isn't Gen-Z, Purchases using BNPL grew by 14% last year in holiday season based on adobe's data. And the trend to go even higher with new updates to Apple pay & Klarna.
5. Gen-Z Prefer Text & Instant Messages
Over email, In workspaces & to get their queries answered faster. They prefer instant messaging through slack, chatbots or Microsoft teams. Same for Customer experience, they are not patient as various reports suggest.
About E-commerce, few Gen-Zs prefers SMS over emails to make faster transactions. This data comes from report conducted by Mitto, omnichannel marketing tool.
6. TikTok as Google
The data comes from TikTok, About 30% of their Gen-Z & Young millennial users. Use the platform like Google to get latest news & trend alerts.
The numbers are increasing but Facebook is still the most visited platform for news. but the graph remains flat. Instagram search provides irrelevant says Gen-Z.
7. Gen-Z wants Brands to show change
I won't point to a specific research because Accenture, Deloitte, McKinsey and others. All mentioned same ideas that Gen-Z wants businesses to show they care about. Climate change, sustainable products & other movements.
The execution of this type of messaging is hard. For SMBs and small entrepreneur businesses, you can try to keep track of Gen-Z days & events. I say use this website to find all the days matching with Gen-Z objectives & hit publish post about X.
Update: I share 5 new marketing & consumer reports every week to help you keep up with new trends. You can subscribe here to receive those reports.