Hi folks,
I am thinking about investing in Adwords campaigns to drive traffic to my a product site. I want to do this in parallel to regular content-marketing.
My hope is to get some traffic to further test different landing page versions, conversions, feature ideas etc. Given this strategy, I have the following questions:
I am thinking about investing in Adwords campaigns to drive traffic to my a product site. I want to do this in parallel to regular content-marketing.
My hope is to get some traffic to further test different landing page versions, conversions, feature ideas etc. Given this strategy, I have the following questions:
- Are there any folks here who use Adwords as their primary traffic channel? How has the cost, conversion, quality of leads in been for you?
- What are some of the pitfalls with this strategy I should watch out for?
- If you think this is a bad idea at this stage, why is that, and what else should I consider?
- Are there any coaching, consultants, resources you can recommend to maximize success?