inmatetalks
New member
Google Local Services:
This was by far my favorite method. Cost per lead was $16 (depends on your city and how competitive it is). I would close probably around 50-60% of leads. I've done phone and messaging leads and closed 0 leads from messaging so I turned that function off for the ads. Many high quality clients came from this.
EDDM:
I had a pretty bad advertisement I would say-I designed it myself. I should have hired someone off fiverr or something to make it look good. I sent out about 4,000 I think, I had 1 person call. That person was with me literally from the start of my business until I closed so although the cost to acquire that customer was very high, it paid for itself several times over. I would recommend trying EDDM, I've been told it is better to hit the same neighborhood multiple times than do a larger audience once.
Door hangers:
I've had mixed results with this. I've canvassed an entire neighborhood with door hangers and had 5 calls that day, and I've canvassed similar neighborhoods and never received a call. Not really sure how to feel about these. It is a LOT of work, probably not the best use of your time but if you want to give employees more hours maybe not a bad idea as long as you make sure they were actually done and not just thrown in the garbage by your staff.
Alignable:
This actually worked surprisingly well. This was a few years ago but I posted an engaging question to the local community on there and people would respond. I would like and comment on every comment I received. A fair amount of work but it helped me get started.
Google Ads:
Yes this is different from what I mentioned before. I only tried this when I first started and had literally no idea what I was doing (I used 0 negative keywords and paid the price). Not enough experience to judge but I've heard of a fair amount of people in the industry getting the cost per lead to around $30 if I remember correctly.
Facebook Ads:
Same experience as Google Ads, not enough experience to judge.
Bark.
No. Just, no. They have a get hired guarantee which doesn't make up for their horrible leads. Their leads are super flaky and cheap. Bark runs ads like "hire a cleaner to clean your home for $10." Those are not the type of clients you want, one lead even asked for a job after my price was too high. I will say Bark had good customer service but the leads are trash.
Home advisor/angi/etc:
No. I never signed up but they have SUPER aggressive sales tactics. Before committing I looked at service providers from outside my area. I found their business information on google and called them saying I'm in *town 3 hours away* so not a competitor, how has your experience been with this company? All, and yes I mean all of them said they absolutely hate it and will not be renewing. I took their word and never signed up
Yelp:
No. They gave me I think $150 free ad spend as a perk for signing up. Each lead cost me $75 and were garbage leads. They also used aggressive sales tactics and I just told the salesperson to explain to me why I should pay yelp $75 for a bad lead when I can get all the clients I can handle from google local services and pay $30 to convert a lead to a client? They didn't call back after that surprisingly. Also Yelp is generally terrible because they are known for hiding good reviews. If you have 20 5-star reviews they might show 3 of those. Then if you get a 2 star review then they will show all of your reviews. I saw an owner on youtube who would reach out to select customers who had a positive experience but ask them to leave a 3 star review but write out why they are a terrific company. Apparently this worked and their great reviews were shown and even the 3 star reviews were actually 5 star reviews, just under the disguise of 3 stars. ANOTHER reason to not even put your business on yelp is because of all the spam you receive. SO. MANY. SCAMS. "hi, I would like my carpets shampooed 5 days per week and willing to pay $10,000 per week, please email my brother at adamsmith123@hotmail.com)"
Linkedin:
Didn't result in anything. Tried using a similar strategy as I did with Alignable
Networking:
I had an opportunity to clean 2 HOA communities with homes over 8,000 sq ft but didn't have the staff to service. Hiring staff was my downfall for this business.
I think that's most if not all the methods I used, if you have any questions about any other methods feel free to ask and I will answer to the best of my knowledge.
This was by far my favorite method. Cost per lead was $16 (depends on your city and how competitive it is). I would close probably around 50-60% of leads. I've done phone and messaging leads and closed 0 leads from messaging so I turned that function off for the ads. Many high quality clients came from this.
EDDM:
I had a pretty bad advertisement I would say-I designed it myself. I should have hired someone off fiverr or something to make it look good. I sent out about 4,000 I think, I had 1 person call. That person was with me literally from the start of my business until I closed so although the cost to acquire that customer was very high, it paid for itself several times over. I would recommend trying EDDM, I've been told it is better to hit the same neighborhood multiple times than do a larger audience once.
Door hangers:
I've had mixed results with this. I've canvassed an entire neighborhood with door hangers and had 5 calls that day, and I've canvassed similar neighborhoods and never received a call. Not really sure how to feel about these. It is a LOT of work, probably not the best use of your time but if you want to give employees more hours maybe not a bad idea as long as you make sure they were actually done and not just thrown in the garbage by your staff.
Alignable:
This actually worked surprisingly well. This was a few years ago but I posted an engaging question to the local community on there and people would respond. I would like and comment on every comment I received. A fair amount of work but it helped me get started.
Google Ads:
Yes this is different from what I mentioned before. I only tried this when I first started and had literally no idea what I was doing (I used 0 negative keywords and paid the price). Not enough experience to judge but I've heard of a fair amount of people in the industry getting the cost per lead to around $30 if I remember correctly.
Facebook Ads:
Same experience as Google Ads, not enough experience to judge.
Bark.
No. Just, no. They have a get hired guarantee which doesn't make up for their horrible leads. Their leads are super flaky and cheap. Bark runs ads like "hire a cleaner to clean your home for $10." Those are not the type of clients you want, one lead even asked for a job after my price was too high. I will say Bark had good customer service but the leads are trash.
Home advisor/angi/etc:
No. I never signed up but they have SUPER aggressive sales tactics. Before committing I looked at service providers from outside my area. I found their business information on google and called them saying I'm in *town 3 hours away* so not a competitor, how has your experience been with this company? All, and yes I mean all of them said they absolutely hate it and will not be renewing. I took their word and never signed up
Yelp:
No. They gave me I think $150 free ad spend as a perk for signing up. Each lead cost me $75 and were garbage leads. They also used aggressive sales tactics and I just told the salesperson to explain to me why I should pay yelp $75 for a bad lead when I can get all the clients I can handle from google local services and pay $30 to convert a lead to a client? They didn't call back after that surprisingly. Also Yelp is generally terrible because they are known for hiding good reviews. If you have 20 5-star reviews they might show 3 of those. Then if you get a 2 star review then they will show all of your reviews. I saw an owner on youtube who would reach out to select customers who had a positive experience but ask them to leave a 3 star review but write out why they are a terrific company. Apparently this worked and their great reviews were shown and even the 3 star reviews were actually 5 star reviews, just under the disguise of 3 stars. ANOTHER reason to not even put your business on yelp is because of all the spam you receive. SO. MANY. SCAMS. "hi, I would like my carpets shampooed 5 days per week and willing to pay $10,000 per week, please email my brother at adamsmith123@hotmail.com)"
Linkedin:
Didn't result in anything. Tried using a similar strategy as I did with Alignable
Networking:
I had an opportunity to clean 2 HOA communities with homes over 8,000 sq ft but didn't have the staff to service. Hiring staff was my downfall for this business.
I think that's most if not all the methods I used, if you have any questions about any other methods feel free to ask and I will answer to the best of my knowledge.