plumbing101mike
New member
@bkchristian Thanks, and yeah, we're B2B (keyword grouping tool, SEO/content folks are our audience).
I just focused on organic social on our road to $135k ARR.
In the next stage I did a bit of FB ads. Here are some stats:
- spent around $2,000 in total
- our LTV is around $550
- got free trial signups for $2-5
- 5-6 people converted into paying users (I was tracking this manually, so pretty primitive attribution model )
- I ran 2 types of campaigns: direct response (get a free trial) and demand gen (consume our content), both had pretty decent stats (clicks around 50 cents, 20-30% conversion to lead on the content page we were sending them to with demand gen ads)
Overall, it was efficient and ROAS positive, but I stopped doing it (for now) for a few reasons:
- I'm a one-man marketing team, so the lack of time to manage FB campaigns is a real pain
- I'd rather focus on stuff that compounds (organic social & organic search, so content in general)
- FB is so annoying. In two months when I've been actively using FB ads, our account got banned and then unbanned a few times, then the IOS update came, so the stupid admin stuff actually took more time then activities that actually matter
I will probably go back to FB ads once we get to $500k ARR or so, and when I add one more person to the team that will manage the 'annoying' bits.
But in principle, I'm really starting to dislike Google/FB ads (even though I've been in a few B2C businesses that generated millions from those) because... It's a platform you don't own, and the house always wins.
I just focused on organic social on our road to $135k ARR.
In the next stage I did a bit of FB ads. Here are some stats:
- spent around $2,000 in total
- our LTV is around $550
- got free trial signups for $2-5
- 5-6 people converted into paying users (I was tracking this manually, so pretty primitive attribution model )
- I ran 2 types of campaigns: direct response (get a free trial) and demand gen (consume our content), both had pretty decent stats (clicks around 50 cents, 20-30% conversion to lead on the content page we were sending them to with demand gen ads)
Overall, it was efficient and ROAS positive, but I stopped doing it (for now) for a few reasons:
- I'm a one-man marketing team, so the lack of time to manage FB campaigns is a real pain
- I'd rather focus on stuff that compounds (organic social & organic search, so content in general)
- FB is so annoying. In two months when I've been actively using FB ads, our account got banned and then unbanned a few times, then the IOS update came, so the stupid admin stuff actually took more time then activities that actually matter
I will probably go back to FB ads once we get to $500k ARR or so, and when I add one more person to the team that will manage the 'annoying' bits.
But in principle, I'm really starting to dislike Google/FB ads (even though I've been in a few B2C businesses that generated millions from those) because... It's a platform you don't own, and the house always wins.