@skylove Yes, this is very smart actually. GetXXX GoXXX etc. are really good alternatives.
Ultimately what really matters is that a consumer who you are targetting is able to search your brand name, and see your site as a #1 organic rank.
While building that SEO juice, spending on AdWords can be useful, specially if you want to develop site links or site extensions, as Google is going to prioritize your site getting properly indexed if you are paying. Unethical as F, but they do it and somehow get away with it.
If you see what how Chrome is developing, they're considering to drop domain extensions all together from being shown on the browser url bar. So if your site is getclover.com, it will be seen by users as simply getclover.
It's a clear signal that domain names and extensions will be obsolete and meaningless in the mid term.
They have a big monopoly and can literally do whatever it pleases them. Going by keyword instead of by domain, is in their benefit and interest, so they will surely push it hard. Only time will tell, but all signs are there already!
Ultimately what really matters is that a consumer who you are targetting is able to search your brand name, and see your site as a #1 organic rank.
While building that SEO juice, spending on AdWords can be useful, specially if you want to develop site links or site extensions, as Google is going to prioritize your site getting properly indexed if you are paying. Unethical as F, but they do it and somehow get away with it.
If you see what how Chrome is developing, they're considering to drop domain extensions all together from being shown on the browser url bar. So if your site is getclover.com, it will be seen by users as simply getclover.
It's a clear signal that domain names and extensions will be obsolete and meaningless in the mid term.
They have a big monopoly and can literally do whatever it pleases them. Going by keyword instead of by domain, is in their benefit and interest, so they will surely push it hard. Only time will tell, but all signs are there already!