When you get home from work one day go to your computer instead of the couch. Buy a domain and get hosting for $2.99 per month. Set up a website on WordPress. Pay someone on a freelancing site to create a simple logo for you and some marketing material. Here is my full guide to setting up your business.
Make sure your flyer has great copy. This is an example of what you want to say:
Buy $100 worth of door hanging flyers created on UPrinting or your local print shop. Make sure your phone number and web address is on the bottom of the flyer.
That weekend go on Zillow or Realtor.com and get in your car. Drive around and hang a flyer on the door of every home for sale within 10 miles of where you live.
Why would someone who is about to move utilize a service to analyze their utilities? They won't for this house. But they are moving somewhere. They'll want to spend a few dollars to learn about their next house. Thats the play.
Read and learn about thermal imaging by watching videos like this. Take one of the many online classes. Consider getting certified. Watch an updated video on equipment so you can decide what camera to buy. Study the industry and learn as much as possible. Buy a camera for under $350. You can upgrade later.
Create a report template that you will use to report back to customers. Use the many many examples out on the internet and take what you love from each of them.
Your phone will start to ring. Get out and service some customers at heavy discounts. Learn a lot. Provide professional reports for them to use.
As you gain momentum start to grow your marketing channels. Partner with realtors to send you referrals and pay them a cut if necessary. Watch the MLS. Show up at open houses and hand out business cards. Get creative with your marketing. Find local real estate investors and offer your services to them for free at first to gain trust. Word will get out about your work and business will start flowing.
Invest in a nicer camera. Get licensed. Learn to understand the house or structure as a system.
You’ll start to bring in $150+ per service and it will take you about an hour. Begin to partner with contractors who want the leads you have for new windows, roofs, insulation, doors, etc. Tons of opportunity here.
As soon as your weekends and evenings are full and you are bringing in enough money to replace your 9-5 quit your job and get serious.
Invest in some equipment like a drone and get certified to fly it. Start doing big commercial thermal imaging projects. Maybe expand to be a full on building inspector. Develop consulting relationships with developers and real estate investors in your city.
As soon as you are too busy hire employees and begin to build your company. Simplify the job so your employees can thrive. Train them to do their core task really well. Don’t forget workers comp.
Provide super amazing customer service. Answer the phone every time and be in a super eager positive mood. This along with the “on demand” nature will put you ahead of 99% of your competitors.
As soon as you bring in about a few hundred thousand in profit in your city consider expanding to a neighboring city.
Don’t like thermal imaging? Check out this list and take your pick.
Learn more about service based entrepreneurship on my podcast The Sweaty Startup.
Additional value:
Remember something. If it were easy everyone would be doing it. You want it to be hard! You want all of the people to think of reasons upon reasons why it won't work. You want them to think its a commodity. You want them to think its a good job for high school student. You want them to think its a saturated market.
If it were easy everyone would win.
Make sure your flyer has great copy. This is an example of what you want to say:
Buy $100 worth of door hanging flyers created on UPrinting or your local print shop. Make sure your phone number and web address is on the bottom of the flyer.
That weekend go on Zillow or Realtor.com and get in your car. Drive around and hang a flyer on the door of every home for sale within 10 miles of where you live.
Why would someone who is about to move utilize a service to analyze their utilities? They won't for this house. But they are moving somewhere. They'll want to spend a few dollars to learn about their next house. Thats the play.
Read and learn about thermal imaging by watching videos like this. Take one of the many online classes. Consider getting certified. Watch an updated video on equipment so you can decide what camera to buy. Study the industry and learn as much as possible. Buy a camera for under $350. You can upgrade later.
Create a report template that you will use to report back to customers. Use the many many examples out on the internet and take what you love from each of them.
Your phone will start to ring. Get out and service some customers at heavy discounts. Learn a lot. Provide professional reports for them to use.
As you gain momentum start to grow your marketing channels. Partner with realtors to send you referrals and pay them a cut if necessary. Watch the MLS. Show up at open houses and hand out business cards. Get creative with your marketing. Find local real estate investors and offer your services to them for free at first to gain trust. Word will get out about your work and business will start flowing.
Invest in a nicer camera. Get licensed. Learn to understand the house or structure as a system.
You’ll start to bring in $150+ per service and it will take you about an hour. Begin to partner with contractors who want the leads you have for new windows, roofs, insulation, doors, etc. Tons of opportunity here.
As soon as your weekends and evenings are full and you are bringing in enough money to replace your 9-5 quit your job and get serious.
Invest in some equipment like a drone and get certified to fly it. Start doing big commercial thermal imaging projects. Maybe expand to be a full on building inspector. Develop consulting relationships with developers and real estate investors in your city.
As soon as you are too busy hire employees and begin to build your company. Simplify the job so your employees can thrive. Train them to do their core task really well. Don’t forget workers comp.
Provide super amazing customer service. Answer the phone every time and be in a super eager positive mood. This along with the “on demand” nature will put you ahead of 99% of your competitors.
As soon as you bring in about a few hundred thousand in profit in your city consider expanding to a neighboring city.
Don’t like thermal imaging? Check out this list and take your pick.
Learn more about service based entrepreneurship on my podcast The Sweaty Startup.
Additional value:
- Naming your business
- How to start a business while you have a job
- How to vet ideas and decide what business to pursue
- Dominate customer service
- Networking 101
- Add value first approach
- Cashflow projection sample models
- Cargo van / box truck buying guide
Remember something. If it were easy everyone would be doing it. You want it to be hard! You want all of the people to think of reasons upon reasons why it won't work. You want them to think its a commodity. You want them to think its a good job for high school student. You want them to think its a saturated market.
If it were easy everyone would win.