One week ago, I launched talknative.app, an app to practice a language 24/7 by talking with a native speaker created with IA.
Here is a few numbers.
Launch and usage metrics
https://preview.redd.it/m28wmf0vlol...bp&s=830f94fffa7761e7055458dbd387d4d82252bd08
https://preview.redd.it/jeks6w6wlol...bp&s=28a335afc17c1b3af45087122616fd29b82c6ebf
My insights based on those metrics and feedback I got
I’m thinking I should try to improve the experience for beginners as well as retention before deciding.
What do you think?
Here is a few numbers.
Launch and usage metrics
- 87 votes on Product Hunt, 44 comments, 21st day rank
- 905 visits on landing page
- 428 unique downloads (47%)
- 282 accounts created after downloading (66%)
- 242 used the app after creating an account (86%)
- 50 used the app more than once (21%)
- 15 DAU
- 12 subscribed, among those 7 used the app more than once (so 14%)
- 40€ MRR, 60€ if the ongoing free trials convert
https://preview.redd.it/m28wmf0vlol...bp&s=830f94fffa7761e7055458dbd387d4d82252bd08
https://preview.redd.it/jeks6w6wlol...bp&s=28a335afc17c1b3af45087122616fd29b82c6ebf
My insights based on those metrics and feedback I got
- It’s definitely possible to launch a product for free by leveraging your network (LinkedIn for me)
- When you learn a language, the goal is to talk with ease to a native speaker, and TalkNative innovates with its “learn by practicing” approach, unlike traditional apps where you spend months learning grammar, vocab and sentences while being comfortable speaking/writing stays a long far away dream
- Onboarding is simple, and the 1st exchanges create a Waouh effect
- Having to create an account before testing pushes people away
- Despite the Waouh effect of the 1st exchanges, 80% don’t come back the next day, because (1) the app doesn’t create a habit and (2) full beginners quickly feel overwhelmed by the conversation
- The app has a good market-fit for people above beginner level, but less for beginners, who represent 60% of users
- 14% of active users subscribe, and the average number of messages sent per day varies between 4.6 et 8.2, the 10 free messages per day limit is too high
I’m thinking I should try to improve the experience for beginners as well as retention before deciding.
What do you think?