I spent 3 days reading 30+ Marketing Reports & Case-Studies and Here’s What I learned!

[dilynwrcrist]

Facebook Audience Insights​

1. 90.2% of Content Viewed by Facebook Users includes no link.
2. 19.4% of the content consumed in last quarter was from Facebook Groups. People now are consuming more content from pages and groups than their friends.
3. Tiktok was the most clicked link on Facebook in Q2 2022.
4. 18 out of 20 most viewed posts on Facebook are from Tiktok or YouTube reposts.

LinkedIn’s Post Search Algorithm​

The platform released a report on how their search algorithm works to get the users best results. The Report is highly technical but here’s what I learned from reading it.

To give you better search results, algorithm uses your current social network and geographic location. They use a verification tool to make sure the keyword users are searching for exists in the post and provide relevant results.

A Go-to Explanation to LinkedIn’s search algorithm is they analyse your current network/usage and then based on two prime factors shows you content for your search.

That factors are Content Quality measurement And Relevance Quality model.

Relevancy signals are how comments and text in the post are relevant to the search. Also, LinkedIn extracts Metadata from posts to get more relevant results. Content Quality signals are engagement rate/ click through rate on every search when your post shows up.

This was a little bit of what I learned from reading a report. The platform also started that they are still not at their best to provide best results for new video formats.

Youtube’s Tip to Utilise YT Shorts​

1. YouTube highlighted that Gamification in your content is the key to build an engaged audiences. Gamification in Videos stands for doing interactive activities in videos that users can relate to more than anything else. Doing Polls and contests in the Videos with including a catch for the users will hike up the engagement as YouTube says. Gamification is all about creative, the platform doesn’t push you to do contests in every video. Your ideas are what they seek for better interactions and growth.
2. The platform also talks about content formats, yes competitive and viral formats are great for better reach but YouTube points out figuring out your own unique format is the key to grow in the long term.
3. The platform asks creators to analyse their analytics better to make them stand out outside of YouTube Shorts tab focusing on SEO and writing better context for videos.

Effect of iOS 14.5 Update on Advertising World​

1. Since the launch the iOS share of Ad spend has decreased from around 41% to 34%, leading to advertisers focusing more on android users.
2. The Advertisers since then have started focusing more on better Ad Copy as after OPT-IN advertisers has more access to a iOS user. Since this update, the OPT-IN rates for iOS Ads in every industry are growing rapidly. Showing how better landing page and copy is the new key to a successful campaign.
3. This report on iOS 14.5 was done by Tiktok and they had few tips for advertisers and most of the time they highlighted that setting up correct conversion values and models for your advertising channel is more important than it has ever been. That’s a great takeaway from the report.

Business Messaging​

1. 40% of the Consumers mentioned they increased how often they chat with a Business since pandemic. The Frequency among Gen-Z is increasing now.
2. An average social media users attention span is decreasing day by day. 27% of users and buyers feel left out by a business due to delayed / generic response from the brand. Businesses needs to do a better work at reaching out to their target audience states the report by Meta.

Snapchat’s AR Report​

1. 2/3 of shoppers are less likely to return a product after using AR.
2. 32% increased use of shoppable AR during the pandemic.
3. Integration of AR in marketing campaigns lead to 6% increase in purchase intent and 6% increase in trust for brand.
4. Snapchat AR, Amazon and Meta AR all shows a growth trend in AR shopping with supported Data.

Google Top Stories Report​

A recent report by Rank Rangers shows that Google completely removed the references to the requirements of having AMP to rank on Top stories. Earlier, it was stated AMP is beneficial for rankings as Top Stories. Google Top stories are open to any type of page.

Snapchat’s Audience Demographics​

1. Snapchat states that 51% of daily Snapchatters age 16+ don’t use Tiktok everyday, 41% don’t use Facebook and 67% of them don’t use Twitter everyday.
2. The platform states that advertisers are missing out on a unique audience and new Gen-Z users if not advertising with Them.

Tiktok’s Content Posting Guide​

1. The average posting frequency of verified Business Account on Tiktok is 2.8 post per week.
2. TikTok states that content calendar is your roadmap to a successful marketing strategy. The platform advice to post content in three different frequencies for the best results.

Low Frequency: Announce major updates and events

Medium frequency: Share behind the scenes of the business + Post major highlights of the business work.

High Frequency: Jump on Your niche and community trends + Tap into sub-niches of your current niche to get more reach.

Try to plan your content around these frequencies and be consistent to get the most of the platform as Tiktok advices us.

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Mentioning all the reports would make this too long. If you liked this, I would be happy to do a part 2 of this post.

But You can subscribe here to receive free reports on marketing and social media trends. I track marketing changes and trends to make your job as a marketer easy.

 

[lillyblossom85]

@dilynwrcrist Some great social media content consumption from reports and case studies

 

[theremnant]

@dilynwrcrist Do you have links to the reports/case studies?

 

[dilynwrcrist]

@theremnant Yes, you can check them here!

 

[jamaicanrose]

@dilynwrcrist Fb groups are becoming a seriously profitable marketing channel these days of done right