I started a closet design and install business 2 years ago. Just quit my 9-5 to go full time. I need advertising advice

[mcamustangs]

So I’ve been doing my business part time for almost two years. I just quit my 9-5 and I’m ready to take it full time.

I’ve been getting about 4 jobs per month through Facebook marketplace. But now I want to start investing in marketing. I’m thinking of the following:

Nextdoor app
Facebook ads
Website blogging for SEO
I’m gunna hold off on google ppc for now
I’ve tried door hangers but I didn’t like it

What other avenues should I be looking at?

 

[kuriosiesouschristos]

@mcamustangs Get on social media and post consistently. People love those befores and Afters

 

[jerryfont]

@mcamustangs Consider letters (physical letters) addressed to the lady of the household. You'll clean up. A ton of money to be made in direct response advertising because while everyone is racing to compete online, mail is rarely done (less noise) and competition is low. But send a letter, not a post card or sectional. As far as writing the letter, there's a bunch of reading, study, and practice you must do to pen a converting piece but once you hit it, they are always profitable.

Can you share more about your business model? What's it cost to do a closet vs what you can earn?

 

[jc44]

@mcamustangs Dont sleep on Google PPC

 

[mcamustangs]

@jc44 It just seems so expensive consider other avenues. I am going to finally devote a portion of my revenue to marketing so I may revisit it.

 

[jiaerwen]

@mcamustangs Definitely consider it, but it's a short term approach. However, "Closet design" is searched for an estimated 22,000 times a month across the US on Google, I would consider SEO for a long term approach.

 

[louieneedspeace]

@jiaerwen How do I find stats like that? Might help me come up with business ideas.

 

[jemmy]

@louieneedspeace KWFinder.com is one of the big ones and what I use.

 

[jiaerwen]

@louieneedspeace I actually use SEMRush. It's paid, but it's really good.

 

[mineben256]

@mcamustangs Dude: get on thumbtack. I get so many goddamn leads

 

[rukidden]

@mineben256 I'm just starting out, I have zero customers, think thumbtack will work for me?

 

[mineben256]

@rukidden Yes, just get some reviews from friends and family to get you started.

 

[sisterdonna]

@mineben256 What’s your biz on thumbtack? Was in dog training and would get 5+ leads daily. Was super easy to automate a consultation calendar and a CRM from thumbtack as well

 

[amyf90]

@mcamustangs Craigslist and Google my business. Much cheaper

 

[mcamustangs]

@amyf90 Do you still see a good amount of responses from Craigslist?

 

[amyf90]

@mcamustangs I post an ad a week and get 5-10 calls

 

[muya]

@mcamustangs I posted one ad and got one response from a property manager. She’s been giving me a job a week for the last three weeks. You should try everything and see what sticks.

 

[coryseesstars]

@mcamustangs I would ask myself how I could get more jobs through customer referrals and why there haven't been any in two years.

 

[mcamustangs]

@coryseesstars There has been referral business. It’s just not something I can accurately gauge. With Facebook messenger I know I can get 4 jobs a month. With google PPC I know what I need to spend to get a result.

 

[coryseesstars]

@mcamustangs Well, if you know what jobs gave referrals then maybe you can focus on those types of customers.