So my site, Michelle’s List, is a review site for landlords and properties. I’ve been so heads down on adding features and fixing bugs that I don’t have a good idea if I’m telling my users the right message. Would love some roasting.
A bit of context:
The product is a landlord and property review site. Renters would use it to tell the ups and downs of their previous rental experiences in the hopes that someone else would find it useful. Renters can also read other reviews so that they hopefully don’t end up in a bad situation.
The market is large. 44.1 million households are renters in the US, and $485 billion is spent on rent every year. It’s also a fairly empty sector. There’s only like 3 competitors (openigloo, whoseyourlandlord, and ratethelandlord).
Openigloo is probably the biggest, but focused mostly on NYC. They also effectively paywall their content. Whoseyourlandlord and ratethelandlord also exist but don’t seem that big. I don’t know a lot about them. Michelle’s List is free, and focused on anywhere in the US and Canada.
I’m at the stage where I have an MVP, and want to start reaching out to users, but I don’t know if the product is ready. I’m not looking to raise at least until I have a steady stream of users on the site. Maybe not even then.
I plan on finding users through video platforms like TikTok, YouTube shorts, and Instagram reels. Also by reaching out to property managers who manage large groups of tenants and want to know more about what their tenants think of them.
The site is currently an ad run business, so I’m not asking the users to buy anything. Their content is the valuable part. Eventually, I’d like to let landlords list their properties on the site, and would charge a fee to host, but that’s a tactic for later I think.
I think I’m the right person to do this because I’m happy with slow growth over time, I want to help solve some of the inequalities that renters face, and I’m really interested in making reviews better. A side project within this project is to use NLP to surface more interesting review content for users beyond the traditional five star rating systems that exist today.
Here's a link: https://www.michelleslist.com
A bit of context:
The product is a landlord and property review site. Renters would use it to tell the ups and downs of their previous rental experiences in the hopes that someone else would find it useful. Renters can also read other reviews so that they hopefully don’t end up in a bad situation.
The market is large. 44.1 million households are renters in the US, and $485 billion is spent on rent every year. It’s also a fairly empty sector. There’s only like 3 competitors (openigloo, whoseyourlandlord, and ratethelandlord).
Openigloo is probably the biggest, but focused mostly on NYC. They also effectively paywall their content. Whoseyourlandlord and ratethelandlord also exist but don’t seem that big. I don’t know a lot about them. Michelle’s List is free, and focused on anywhere in the US and Canada.
I’m at the stage where I have an MVP, and want to start reaching out to users, but I don’t know if the product is ready. I’m not looking to raise at least until I have a steady stream of users on the site. Maybe not even then.
I plan on finding users through video platforms like TikTok, YouTube shorts, and Instagram reels. Also by reaching out to property managers who manage large groups of tenants and want to know more about what their tenants think of them.
The site is currently an ad run business, so I’m not asking the users to buy anything. Their content is the valuable part. Eventually, I’d like to let landlords list their properties on the site, and would charge a fee to host, but that’s a tactic for later I think.
I think I’m the right person to do this because I’m happy with slow growth over time, I want to help solve some of the inequalities that renters face, and I’m really interested in making reviews better. A side project within this project is to use NLP to surface more interesting review content for users beyond the traditional five star rating systems that exist today.
Here's a link: https://www.michelleslist.com