I’ve driven some traffic to Focused on Me and I’m seeing a conversion rate of 0.8% from landing page to sign up (for a free account).
How can my landing page improve to convert more first-time viewers?
EDIT: I just want to say thank you for all of your participation. I was feeling extremely discouraged a few days ago and felt like I was wasting my time, but y’all have given me a lot to think through and the encouragement to keep on going. Thank you to the community!
@shetel I think the biggest problem I see is that the value proposition seems a bit weak and I’m not sure what value I get by signing up. Is this an addition to my current calendar! Is this a chrome extension? What am I signing up for? Can you give people more information and visuals that helps drive your main value prop?
I have a hard time seeing why I would want to sign up when I can do most of this in google calendars already.
@ajdlga Got you. I’m hearing that feedback quite often so that’s something I’m going to have to sit with and figure out how to improve. I appreciate your time!
@shetel Check out the book (or summaries of the book) Building a Story Brand by Donald Miller and fill out a one-page brand script. It's a great starting point for a landing page and about page copy.
@shetel Landing page is too short. Is that all the value the product provides?
What is your USP (Unique Selling Point) ? I am not enticed to create an account and use it.
I'd also suggest to add a video showcasing how your product can be used by different demographics/audiences.
Colour theme doesn't say productivity, it feels more health related, etc.
I hope I am not too harsh. Building a product is tough and building a product people want to use is even tougher. You have got the first step down, just keep at it.
@shetel With a current conversion rate of 0.8% from landing page visits to sign-ups for a free account, it's clear that you're beginning to make an impact and gather an audience.
Check out my landing page for 'GetAskGPT.com' It's currently converting at an impressive rate of 15%, with over 10+ subscribers already! However, I'm always looking to improve
@brian1992 I loved the headline but you’re right, I’ll change it up. Someone gave me a reference to building a better header so it will be changed soon. Thank you for the feedback
Went to Pricing, and didn't like that there was no detail under the paid version. I immediately worried that A) this may not be a 'live' company yet, and B) that some of those 'free' things they're offering today might end up being something they eventually charge for!
Agree with others, currently the value proposition is not strong enough to get me to sign up. Do you have a good Why-story? Something that prompted you to create this service?
@christellanf I was hoping the about page gave the why story, but it seems like I’m not making my story and value clear. Thank you! I will continue to work on it
@shetel For me, my main confusion is how does this differ from my calendar? Is it an add-on to it, a framework, or allows me to schedule?
I see that you have reviews and stories - but I feel they are not showcased effectively.
Couple of actionable recommedations -
Add some backgrounds, section colors or just some effects for visual interest. The landing page is a story. Adding these breaks allows the user to demarcate where new information begins
Typography, especially the hierarchy and the reading text.
Do you have a working demo? Adding a video right underneath the banner would really help the user understand what you are offering
The pricing and stories would probably do better on the same page. I didn't really navigate to them till a minute in and accidentally
Maybe use Lottie or something animated to convey your idea better
