Product Hunt Advertising Costs $27,500 for 500,000 Impressions

[dayna]

Product Hunt ads display your product across all of their channels, each of which targets different groups that frequent Product Hunt.

• Homepage: prime ad visibility with their daily core users
• Product & Topic Pages: visibility for users arriving via browser searches, SEO and Makers sharing their launches
• Newsletter: their mailing list of 400K+ dedicated tech and product enthusiasts

Below is a breakdown of each channel and where you will see it on Product Hunt.

• Homepage: This slot promotes product on the Product Hunt homepage in 4th place, 8th place, and 4th slots of previous days.
  

Product Hunt Homepage Ad Slots

• Product, Topic & Collection Pages: This static web display ad is shown across different high traffic points on Product Hunt. You can see an example of what this looks like with Snowflake & Google Cloud below (other examples attached as well);

Product Page:

Product Hunt Product Page Ad Slot

Topics Page:

Product Hunt Topics Page Ad Slot

• Newsletter: In the newsletter, you have two options to promote your product in the daily digest;
  • As the name sponsor for that edition, e.g. "Product Hunt daily digest brought to you by YourProduct" There is also an image, textbox and CTA with up to 100 words, written in our editorial voice for maximum impact. You can see an example of what this looks like with Flatfile here. This works well for complex products that require more context or non-products like webinars, whitepapers etc.
    
  • In the list of popular products from the day before. This works well for promoting your product as this is our most popular section in the newsletter. Here is an example with Stripe as the sponsor;
    

Product Hunt Yesterday's Top Products Ad Slot

CPM: $55

Average CTR: 1.6%

Starting budget: $27,500 for 500,000 impressions

Turaround time: 3-4 weeks to deliver.

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[mixey]

@dayna From what I've seen, Product Hunt doesn't give a ton of converters. Though it gives a lot of freemium users though and potential press/partnership opportunities.
Testing ads would make sense but with such a wide user base on there and the high costs - only startups that have already gained PMF and in the stage of expansion would benefit the most from such a test.