Shooting an arrow at a wall and then painting a target around it

naturalism

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Recently, I finished reading Hackers and Painters by PG, so this is going to be blunt, but helpful. You are warned. 🙃

There is absolutely no surefire way to guarantee that your side-project will ever be anything more than a hobby that pays for itself. But there are some surefire ways to guarantee that you'll get to failure sooner rather than later.

1. Building something in the latest and greatest tech and then trying to find a problem it solves. Don't do this. I see it too often, especially on Indie Hackers. This is a Rube Goldberg way of trying to accomplish your end goal and will lead most likely to frustration and burnout.

2. Your idea doesn't solve a problem. Pivot. Come up with an idea that solves a problem. Preferably a problem you have.

3. You're not passionate about what you're doing. Be honest with yourself. Really honest. Can you imagine working on this the next 5-10 years? If not, don't waste time on it now. Spare yourself the misery.

4. We're going to be first-to-market! Unless you want to scoop up some early adopters, being first to market only indicates that there might not actually be a market for what you're doing.

5. If I build it, they will come. No they won't. They really won't. This ties back to #1.

6. I want to be my own boss. Running a startup is the most brutally demanding work you will ever do. It is 10x easier to be a drone for a corporation; maybe 100x easier if it's a regional co.

7. I'm afraid to (insert fear here) You cannot be scared. Not of rejection, failure, embarrassment, ridicule by your peers, ridicule from the world, etc. Being a leader isn't easy and your mettle needs to be unbreakable, unflinching, and unquestionable.

That's all of the harsh truth that I can muster for now. Even though I don't know you, I want you to succeed. 👍
 
@activatedfaith . #7 for me. I used to be scared of hard problems, but I've solved so many of them, and easily, that nothing scares me anymore. I made a game and threw together some really good procedurally generation overnight. I created a multi player system over TCP / IP, and I don't even do web based coding.
 
@naturalism 4 is slippery. It might mean there isn't a market, but it might also mean it's a contrarian / new idea without a good solution to the problem yet. Airbnb was like this, but there were still a few people listing homes on Craigslist and couchsurfers.com, so you could tell there was a problem.
 
@naturalism

6 - I agree with some of it as I understand what your point is, but speaking for myself, I don't think it's about the ease of work or effort, it's more about who you'd rather put in the effort for. If I'm working on something that's "my own", I know I'd be comfortable putting in a lot more work because it's my responsibility & I probably like feeling that I have the power to "make it", if I do things correctly, make good decisions & put in the work. Pretty sure I wouldn't put nearly the same amount of effort for the growth of another company, because honestly I wouldn't really care about it as much. Hope it makes sense, correct me if I'm wrong and please explain why :)


Great post anyway!
Thanks man.

Wishing everyone all the best for Oct 21.
Cheers,
Sukoon.
 
@naturalism Oof. Tbh always have trouble finding problems worth solving. More often than not, I just find a way around a problem or there's already a solution that might not be exactly what I'm looking for, but it's good enough. And if enough people think it's "good enough" it's often hard to sell something that people are already used to
 
@naturalism 7 I don’t agree with. We all are fearful. Even Elon admits this. You feel the fear and do it anyway. Let it signal to you that you are doing something outside your comfort zone, and let it motivate you to overcome that fear. When I do something that scares me, I’m energized on the other side. Fear and excitement are similar physiologically really. Let it excite you.
 
@naturalism Haven't read the book but #2 shouldn't just be a problem but rather one that costs billions of $$$. I also had to pivot my startup because it was ultimately creating more problems than producing sustainable value.
 
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