@neilc Feeling discouraged is normal.... but shutting down isn't your only option! Your software success hints at potential. Refine your embedded development marketing to target a specific niche. Maybe there's a more receptive market waiting to be tapped..... Additionally consider adjusting your staffing to better match your current workload. This could free up resources. Finally, leverage the power of networking reconnect with past clients or actively pitch for new ones... may this help Good Luck.
