Hey, I'm Will. I'm 20yo(marketing since 17yo) and have helped a B2B saas make over 100k via cold emails that I set up and wrote for them.
I just want to provide a super simple guide for you guys to be able to replicate this in your own businesses. You will get a higher return for higher ticket saas services with this method.
The business I helped was selling ~$10k annual subscription software to universities. This is a very tough niche. What I did was use Apollo to grab the email for every university technology director in the USA. I had about 4k contacts.
Then, I set up 3 more domains for the company and created 5 email accounts on each domain. 15 emails total.
Then, using a combination of Instantly.ai software, free guides they provide, and Youtube guides, I began setting up the automations.
I learned the hard way that the only way you're going to get a response is through extreme personalization. Here is an example of a first email.
Subject: (My name) (Their Name) | (Question that is not salesy) | Go Bears(insert mascot)
Hey (name),
I saw (uni name) isn't providing (X feature) for your students. I helped (X, Y, Z universities) add this to their campus and it provided (X, Y, Z benefits -- paint a picture for what these benefits would look like at their uni).
Thanks in advance for your response here.
Go Bears(insert mascot)
Best,
(my name)
University Partnerships Director
I'd follow that up with a minimum of 3 more emails. It costs money to extract leads from Apollo, you want to squeeze as much value out of that as you can.
Campaign stops on response, and the response will go straight to the sales team who will set up the appointment. I set up an auto dialer for the sales team while running this campaign aswell.
Of course, we only had to sell a small portion of universities out of the 4k I emailed to hit the $100k in sales. This DID NOT take a lot of skill to set up. I say that to let you all know that anyone can do this. If your outreach volume is high enough, it doesn't matter if you have a 0.001% close rate, you will WIN.
If you'd like a second look at your campaigns, or would like help with cold email setup, feel free to reach out. My goal is to gain testimonials right now to show that I am a serious player in the SaaS marketing space. The only way that I'm going to get there is by providing incredible results to people who work with me.
I just want to provide a super simple guide for you guys to be able to replicate this in your own businesses. You will get a higher return for higher ticket saas services with this method.
The business I helped was selling ~$10k annual subscription software to universities. This is a very tough niche. What I did was use Apollo to grab the email for every university technology director in the USA. I had about 4k contacts.
Then, I set up 3 more domains for the company and created 5 email accounts on each domain. 15 emails total.
Then, using a combination of Instantly.ai software, free guides they provide, and Youtube guides, I began setting up the automations.
I learned the hard way that the only way you're going to get a response is through extreme personalization. Here is an example of a first email.
Subject: (My name) (Their Name) | (Question that is not salesy) | Go Bears(insert mascot)
Hey (name),
I saw (uni name) isn't providing (X feature) for your students. I helped (X, Y, Z universities) add this to their campus and it provided (X, Y, Z benefits -- paint a picture for what these benefits would look like at their uni).
Thanks in advance for your response here.
Go Bears(insert mascot)
Best,
(my name)
University Partnerships Director
I'd follow that up with a minimum of 3 more emails. It costs money to extract leads from Apollo, you want to squeeze as much value out of that as you can.
Campaign stops on response, and the response will go straight to the sales team who will set up the appointment. I set up an auto dialer for the sales team while running this campaign aswell.
Of course, we only had to sell a small portion of universities out of the 4k I emailed to hit the $100k in sales. This DID NOT take a lot of skill to set up. I say that to let you all know that anyone can do this. If your outreach volume is high enough, it doesn't matter if you have a 0.001% close rate, you will WIN.
If you'd like a second look at your campaigns, or would like help with cold email setup, feel free to reach out. My goal is to gain testimonials right now to show that I am a serious player in the SaaS marketing space. The only way that I'm going to get there is by providing incredible results to people who work with me.