@prettyxdee The difference is code quality, load times, the level of customization that I have, security, accessibility, and uptime.
The biggest issue custom coding fixed is page speed and Load times. pagespeed is a problem for a lot of small businesses. Many devs will say it doesn’t matter, and to an extent they’re right, the page speed score is not a ranking factor. HOWEVER, the core vitals metrics are significant ranking factors, and the performance score in the core vitals are a reflection of those metrics. So maximizing your performance score reflects passing core vitals which gives your Website an edge over others. Google even stated that if there’s two websites with similar content and domain authority, the one with the better core vitals will win. So it’s incredibly important to do everything you can to maximize that score to 95+ to give your client the best possible performance and ranking. Once you explain that to clients and how it all works they love it. Because they had no idea that was even a thing and their Wordpress did wix or squarespace sites are scoring 17/100 and they don’t know how to fix it. Many devs would say clients don’t care how a site is built or about page speed and load times. Those devs aren’t thinking like businessman. They’re looking at it like developers and not seeing the reason for it - because they don’t know they SHOULD care. They don’t know what we know. And once we sit them down and explain it in very clear terms how websites rank, why how it’s built matters, why how fast the site loads matters, and why it’s hard for builders and other devs to fix those problems and how YOU fix those problems BECAUSE you custom code it and have control over everything. Now all of a sudden they care how a site is made. They care about how fast their site loads. Because their site hasn’t been doing Shit for years and you’re the first person to actually explain why in terms they can understand without using buzzwords or empty hollow promises. Your job as a salesman and agency owner is to sell solutions. The devs who think they don’t care about how a website is built or how fast it loads are just selling websites. That’s as deep as it goes. The ones who sell solutions have the most success. In order to sell a solution you need to identify a problem. And for small businesses, they don’t know those problems exist. So we have to educate them and help them understand what the problems are, why they’re problems, and how you fix them. That’s your sales pitch in a nutshell. And that’s how I close like 9/10 clients I got on a call with. I explain things to them no one ever took the time to explain before and I didn’t talk down to them. They understood everything. They finally get it. That’s exciting. They found the solution to their problems. And it’s you.
That’s the biggest sales point. Then I can go into how we can cater to accessibility and make sure our sites are compliant with WCAG 2.0 and 2.1 standards which is hard to do in a builder, then security because a static html and css site is virtually impossible to hack because there’s nothing TO hack. No databases or server side code to hijack. No Wordpress versions to update. You can set it and forget and not worry about it being hacked. It’s as secure as it can be.
That’s how I sell it. You need to identify problems that small businesses have with these page builder sites to be able to sell a solution to fix those problems. That’s the core of how to do sales. If the client doesn’t know they have problems then what can you even say to get them to switch? If they don’t know, then you need to educate them. A good salesman is also a good teacher. And a lot of my pitches revolve around educating them.
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