hatchetman1954
New member
To start, a quick primer to people that might not be familiarized with the concept of signalling.
"... marketing signaling is any communication that provides information beyond the mere form of a message.
An easy example is price. Higher prices generally signal higher quality." - SCG
I'm mostly curious about what the members of r/growthmarketing have seen as great examples. But, as courtesy to get the discussion started, I'll provide a few examples that I like:
Example 1: Marketing Examples - Costly Signalling Theory - costly signalling
This clearly shows how in-person meets are better than online cold e-mail.
A personalized 5min Youtube video (takes effort!) to your prospect will signal that you're serious about your message.
Example 2: mashable.com - Land Your Dream Job Using Google AdWords (from 2010) - costly signalling
Bidding a Google ad for someones IRL name. You reach them in an unique & practical way - while showing that you're serious about your message.
It's a whole 10 steps ahead of simply sending a LinkedIn inmail, wouldn't you think?
Example 3: Breaking the norms counter-signalling
Wearing a fancy suit or a Rolex watch is signalling your wealth or status, right? Counter-signalling is demonstrating your value is so high, that you don't even need to signal or prove it.
Case in point: Vitalik Buterin (Ethereum foundation). While others show to conferences fully suited up, he rolls in in an unicorn themed t-shirt. Am I kidding? See for yourself:
All of the examples are just for reference - I'm more curious what your thoughts are.
Have you used signalling in your growth marketing?
Or have you seen a project that is really clever about signalling?
Hoping to get some active discussions and ideas going.
"... marketing signaling is any communication that provides information beyond the mere form of a message.
An easy example is price. Higher prices generally signal higher quality." - SCG
I'm mostly curious about what the members of r/growthmarketing have seen as great examples. But, as courtesy to get the discussion started, I'll provide a few examples that I like:
Example 1: Marketing Examples - Costly Signalling Theory - costly signalling
This clearly shows how in-person meets are better than online cold e-mail.
A personalized 5min Youtube video (takes effort!) to your prospect will signal that you're serious about your message.
Example 2: mashable.com - Land Your Dream Job Using Google AdWords (from 2010) - costly signalling
Bidding a Google ad for someones IRL name. You reach them in an unique & practical way - while showing that you're serious about your message.
It's a whole 10 steps ahead of simply sending a LinkedIn inmail, wouldn't you think?
Example 3: Breaking the norms counter-signalling
Wearing a fancy suit or a Rolex watch is signalling your wealth or status, right? Counter-signalling is demonstrating your value is so high, that you don't even need to signal or prove it.
Case in point: Vitalik Buterin (Ethereum foundation). While others show to conferences fully suited up, he rolls in in an unicorn themed t-shirt. Am I kidding? See for yourself:
All of the examples are just for reference - I'm more curious what your thoughts are.
Have you used signalling in your growth marketing?
Or have you seen a project that is really clever about signalling?
Hoping to get some active discussions and ideas going.