What happened in Marketing & Advertising other than Threads (last week)

[dilynwrcrist]

Top 5 Updates of the Week:​

• Google wants a public discussion on AI use of Web content.
• Youtube is experimenting with keyword hyperlinks in YT comments, identical to TikTok comment search.
• TikTok is killing with in-app spend from consumers, earning over $1B.
• Twitter threatens to sue Meta for cloning their platform.
• Meta launched their Threads app, within 3 days app has reached 80M+ Users.
• ChatGPT browsing feature is disabled now after a quick launch.
  

Tiktok:​

• TikTok’s STEM feed sees a 30% uptick in usage.
• Tiktok shops is growing crazy in Indonesia.
• TikTok launches their new music app in Brazil & Indonesia.
• TikTok parent company Bytedance is becoming book publisher after success of #booktok.

Instagram​

• Instagram shared their Threads dictionary for new users.
  
• Instagram tests a new search feature “not personalised” to showcase unfiltered results common to all users.
• A new feature to search users in Story viewers tab.
• Meta revealed 22 System cards used to rank your content.

Meta :​

• Meta shares new tips on creating standout video Ads.
• WhatsApp working on filters to find important chats.
• WhatsApp business crosses 200M Monthly active users & launches new personalised messages feature.

Twitter:​

• Twitter lost Google Traffic after the user sign-up changes & then gains traffic back again.
• Twitter’s scheduling tool “tweetdeck” will go paid soon.
  
• Twitter working on Video & Voice DM features for users.
• Twitter gains payment access in 3 US states.

YouTube:​

• Youtube launching new AI generated quizzes for educational videos.
  
• Youtube testing a new Video lock feature for premium users.

Google:​

• Google launches new Advertising function targeted towards “Gen-Z” called Gen-Z music line up.
  
• Google answers new queries about value based bidding for Ads.
• Google Ads Editor version 2.4 is launched with new features.
  
• Google to work on Complementary Robots.txt protocols for AI & more.
• Google Ads remove examples from Legal requirements Policies.
• Google Analytics UA still collecting data but not for so long.

Agency News:​

• Mischief US shares their guide to doing better marketing.
  
• Why agencies are launching entertainment channels or content.
• Omnicom acquires Germany’s creative agency Grabarz & Partner.

Reddit:​

• Reddit gives 7th warning to moderators to remove NSFW tags.
• Reddit now allows AI generated p*rn.

Brands & Ads:​

• Canadian government stops advertising facebook and Instagram amid News ban issues.
• FIFA+ unveils new sales Ad partners in EU.
• Alix Earle, every brand’s favourite influencer launches free scholarship.
  
• Budweiser resurfaces #Bringhomethebud for Women’s world cup.
• Taylor swift’s brand marketing is worth a read.

Microsoft​

• Microsoft & LinkedIn launch an AI training course with Professional Certificate .

AI:​

• ChatGPT sees a 10% dip in the traffic after hype dying.
• Is GPT4 getting worse with the responses? Many discussions on reddit & Twitter tell that responses are getting worse.

Pinterest & Snap:​

• Barbie’s Pinterest search hike is breaking records.
• Snapchat owned GIF hub “Gfycat” shuts down on September 1.

Marketing:​

• IPA UK releases their yearly summer honours list with new marketers.
• Adage debuts Gen-Z contributor column.
• Twitch introducing Stories and discovery feed to boost offline community interactions.
  
• Growing Young B2B buyers are changing the Social media B2B space.
  
• G/O media (includes publications like Gizmodo & the takeout) start using AI in their content.

I would love to know your thoughts on this change in social media & marketing space.

 

[dilynwrcrist]

OP here!

I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.

In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!

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[deebra]

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