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What happened in Marketing & Advertising other than Threads (last week)
Top 5 Updates of the Week:
- Google wants a public discussion on AI use of Web content.
- Youtube is experimenting with keyword hyperlinks in YT comments, identical to TikTok comment search.
- TikTok is killing with in-app spend from consumers, earning over $1B.
- Twitter threatens to sue Meta for cloning their platform.
- Meta launched their Threads app, within 3 days app has reached 80M+ Users.
- ChatGPT browsing feature is disabled now after a quick launch.
Tiktok:
- TikTok’s STEM feed sees a 30% uptick in usage.
- Tiktok shops is growing crazy in Indonesia.
- TikTok launches their new music app in Brazil & Indonesia.
- TikTok parent company Bytedance is becoming book publisher after success of #booktok.
Instagram
- Instagram shared their Threads dictionary for new users.
- Instagram tests a new search feature “not personalised” to showcase unfiltered results common to all users.
- A new feature to search users in Story viewers tab.
- Meta revealed 22 System cards used to rank your content.
Meta :
- Meta shares new tips on creating standout video Ads.
- WhatsApp working on filters to find important chats.
- WhatsApp business crosses 200M Monthly active users & launches new personalised messages feature.
Twitter:
- Twitter lost Google Traffic after the user sign-up changes & then gains traffic back again.
- Twitter’s scheduling tool “tweetdeck” will go paid soon.
- Twitter working on Video & Voice DM features for users.
- Twitter gains payment access in 3 US states.
YouTube:
- Youtube launching new AI generated quizzes for educational videos.
- Youtube testing a new Video lock feature for premium users.
Google:
- Google launches new Advertising function targeted towards “Gen-Z” called Gen-Z music line up.
- Google answers new queries about value based bidding for Ads.
- Google Ads Editor version 2.4 is launched with new features.
- Google to work on Complementary Robots.txt protocols for AI & more.
- Google Ads remove examples from Legal requirements Policies.
- Google Analytics UA still collecting data but not for so long.
Agency News:
- Mischief US shares their guide to doing better marketing.
- Why agencies are launching entertainment channels or content.
- Omnicom acquires Germany’s creative agency Grabarz & Partner.
Reddit:
- Reddit gives 7th warning to moderators to remove NSFW tags.
- Reddit now allows AI generated p*rn.
Brands & Ads:
- Canadian government stops advertising facebook and Instagram amid News ban issues.
- FIFA+ unveils new sales Ad partners in EU.
- Alix Earle, every brand’s favourite influencer launches free scholarship.
- Budweiser resurfaces #Bringhomethebud for Women’s world cup.
- Taylor swift’s brand marketing is worth a read.
Microsoft
- Microsoft & LinkedIn launch an AI training course with Professional Certificate .
AI:
- ChatGPT sees a 10% dip in the traffic after hype dying.
- Is GPT4 getting worse with the responses? Many discussions on reddit & Twitter tell that responses are getting worse.
Pinterest & Snap:
- Barbie’s Pinterest search hike is breaking records.
- Snapchat owned GIF hub “Gfycat” shuts down on September 1.
Marketing:
- IPA UK releases their yearly summer honours list with new marketers.
- Adage debuts Gen-Z contributor column.
- Twitch introducing Stories and discovery feed to boost offline community interactions.
- Growing Young B2B buyers are changing the Social media B2B space.
- G/O media (includes publications like Gizmodo & the takeout) start using AI in their content.
I would love to know your thoughts on this change in social media & marketing space.
OP here!
I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community.
In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that!
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