Insight from Superpath
How not to do it: Send out recorded webinars and events to attendees and registrants.
How to do it: Repurpose, repurpose, repurpose.
A few ideas for how to repurpose webinar and event recordings:
If someone on your team speaks on another company’s webinar or podcast, it's fair game for you to use—as you can see with our Growth Summit example above. The host will love it if you share it (assuming you credit them).
How not to do it: Send out recorded webinars and events to attendees and registrants.
How to do it: Repurpose, repurpose, repurpose.
A few ideas for how to repurpose webinar and event recordings:
- Transcribe interviews and post them on your blog. You could publish the transcript itself or a narrative write-up featuring transcript snippets.
- Karbon publishes its podcast transcripts as well as blog posts summarizing each episode’s takeaways.
- Create short sound bites for social media.
- MarketMuse shares short clips from its video interviews on Twitter.
- Consolidate insights into a shorter video.
- Besides offering full replays on Wistia, MarketMuse creates highlight reels summarizing its video interviews. It includes these shorter videos in its blog.
- Turn lessons and quotes from the event into a LinkedIn carousel.
- If you have a podcast, turn the event into an episode.
- Shaan Puri turned his session on our Growth Summit into an episode for his own podcast, My First Million.
If someone on your team speaks on another company’s webinar or podcast, it's fair game for you to use—as you can see with our Growth Summit example above. The host will love it if you share it (assuming you credit them).