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@siomarsh cool, and thanks!

@siomarsh I do, but my site is in no way an example of what to do :). I've posted here to clarify my own approach and see what people think and to get tips from others ...

@siomarsh I wrote the tips regardless of the sales channel. Online website is one channel, but really you would combine the tips to all your approaches; in-person selling, direct mail, cold calling, paid ads.. etc.

@siomarsh I think the best way to show Evidence is with customer testimonials. You can ask your customers to provide them. True you need at least one happy customer in the first place!

I've seen posts over the last few days related to converting visitors to customers. This got me thinking about my own efforts and below is my capture of the key points to converting that I'm going to work on (as a bit of fun, I've massaged in using "CONVERTED" as the acronym. My question; I...