I've seen posts over the last few days related to converting visitors to customers. This got me thinking about my own efforts and below is my capture of the key points to converting that I'm going to work on (as a bit of fun, I've massaged in using "CONVERTED" as the acronym.
My question; I don't claim to be an expert, so can I ask if people agree with my capture or think that I've missed a key item?
Clear – Your product or service must be clearly defined. Complex offers lose conversions.
Objections – Pre-empt the objections people may have. E.g. shipping, size, tech specs, FAQs.
Now – Give a reason to buy now rather than later. E.g. limited-time discounts.
Value – Highlight your value. Is your offer unique, cheaper, or better than your competitors?
Evidence –Show evidence to support your claims. Testimonials, testimonials, testimonials!
Risk – Reduce the risk for new customers who are wary of your offer. E.g. Guarantees, Warranties, Returns.
Tenacious – Be tenacious in your approach. E.g. reach out to users with abandoned carts, follow up with leads.
Easy – The process to convert has to be easy. The more complex, the fewer conversions.
Duplicate – See what works, refine your process, and then duplicate for ever-improving conversions.
My question; I don't claim to be an expert, so can I ask if people agree with my capture or think that I've missed a key item?
Clear – Your product or service must be clearly defined. Complex offers lose conversions.
Objections – Pre-empt the objections people may have. E.g. shipping, size, tech specs, FAQs.
Now – Give a reason to buy now rather than later. E.g. limited-time discounts.
Value – Highlight your value. Is your offer unique, cheaper, or better than your competitors?
Evidence –Show evidence to support your claims. Testimonials, testimonials, testimonials!
Risk – Reduce the risk for new customers who are wary of your offer. E.g. Guarantees, Warranties, Returns.
Tenacious – Be tenacious in your approach. E.g. reach out to users with abandoned carts, follow up with leads.
Easy – The process to convert has to be easy. The more complex, the fewer conversions.
Duplicate – See what works, refine your process, and then duplicate for ever-improving conversions.