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    Gen-Z is different; Anatomy of next-class of consumers

    @marieshedsky I agree with you here. But Loyalty is what makes life as Small business owner happy. We run a family owned business & loyal customers don’t make us the most revenue but whenever they come & chat with us. It is just delightful. Many SMBs owners never get that rich, the business...
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    I read 30+ Marketing Reports & Case-Studies and Here’s What I learned about Facebook, IG & LinkedIn + More Platforms

    @dfrost The website looks great, how’s your business going?
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    Here’s What Happened Last Week in Social Media (Marketer’s Edition)

    Top 5 Updates of the Week: Netflix with Ads is here with a Bad Pricing Plan. Tiktok World Event 2022 occurred last week, launched new updates to Creator Marketplace and new Advertising plans. Twitter launches “Link Spotlight” A link button with 7 Different CTAs. Google’s Display Ads get...
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    Social Media Is Slowly Dying + Instagram Reach is Fixed Now?, Elon Owns Twitter (Huge Shift In Social Media)

    Top 5 Updates of the Week: Elon Musk Buys Twitter & Fires Both CEO & CFO. Tiktok launches “Tiktok Academy” For SMBs and Marketers. Meta posts revenue decline of $3 Billion in last Quarter, metaverse is falling. Youtube is getting a refresh with new UI/UX for Youtube App and Web. Shocking...
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    Here's what I read about marketing and advertising recently (new data & research)

    A jump from 36% in 2023 to 80% publishers saying high quality content makes most notable impact on brand lift. (read) In Australia, 85% of brands believe AI will improve customer engagement, but only 22% of consumers agree. (Twilio) A new interbreed and Unyoked study discussing, What’s the role...
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    What happened in Marketing & Social Media last week? (Meta AI is here)

    Top 6 Updates of the Week: Threads App to launch next week in EU. A Variety of In-App AI Updates coming to IG & Meta. Google to support Programmatic Bidding for Limited Ads. X’s Plan to bag advertisers by sharing Q5 Ad Opportunities. Google launches Gemini AI and updates Bard with Gemini...
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    TikTok Survived the Ban but Elon Said “F**k yourself”. (Hot News in Marketing)

    OP here! I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community. In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that! (Every Sunday free) • ⁠I send orange juice made from...
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    TikTok Survived the Ban but Elon Said “F**k yourself”. (Hot News in Marketing)

    Top 6 Updates of the Week: Meta to launch Threads App in EU within next few weeks. New Website from TikTok called “Creative Cards” for Holiday marketing Ideas. Pinterest launches new AI Body-type filter to make search more inclusive & healthy. Elon Musk Tells Advertisers to “Go F**k...
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    Gen-Z is different; Anatomy of next-class of consumers

    @ryost81 I believe lifestyle brands might get affected a little by this & celeb brands like skims, Logan Paul’s Prime & others. Soon these kids will realise it was just a name. The product were crappy as hell.
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    I read 30+ Marketing Reports & Case-Studies and Here’s What I learned about Facebook, IG & LinkedIn + More Platforms

    Facebook Audience Insights 90.2% of Content Viewed by Facebook Users includes no link. 19.4% of the content consumed in last quarter was from Facebook Groups. People now are consuming more content from pages and groups than their friends. Tiktok was the most clicked link on Facebook in Q2...
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    Tiktok is launching Annoying Ads + Instagram’s new feature to kill Social Media (Huge Shift In Social Media)

    Top 5 Updates of the Week: • Instagram in-app scheduling is coming to schedule post and reels. • Tiktok Monetisation Feature is here for creators get more revenue. • Google’s Spam Algorithm rolled out and even got completed in 2 days. • Youtube Premium is getting a hefty price hike in US,UK &...
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    I tracked November’s Marketing Updates: Youtube & Tiktok E-commerce Changes & Google Updates You Missed!

    Tiktok Tiktok launched First In-app Business Shops In US, launching it’s long awaited e-commerce feature this month. Tiktok Added new Demographic Insights to Ad Manager. Instagram Instagram launched “Reels Scheduling” up to 75 days worth of reels. Instagram launches Home & Explore Ads...
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    Gen-Z is different; Anatomy of next-class of consumers

    1. More disloyal than Millennials 62% UK & US Gen-Zers surveyed by McKinsey said they would check out other brands, even if they have a favorite brand. Gen-Zs are not tied to brands like millennials, also recent trends of #deinfluence. Are suggesting that Gen-Z consumers are getting more aware...
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    What happened in Marketing & Advertising other than Threads (last week)

    OP here! I handcurate these updates every week. I work full-time as a marketer. Only trying to help the community. In case, you like this you can join my newsletter: The Social Juice (link in my bio). I send sources & researches to in that! • ⁠I send orange juice made from oranges at my tiny...
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    What happened in Marketing & Advertising other than Threads (last week)

    Top 5 Updates of the Week: Google wants a public discussion on AI use of Web content. Youtube is experimenting with keyword hyperlinks in YT comments, identical to TikTok comment search. TikTok is killing with in-app spend from consumers, earning over $1B. Twitter threatens to sue Meta for...
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    Elon Bankrupting Twitter + Facebook’s 11k Employees laid off & TikTok’s E-commerce Plan (Huge Shift in Social Media)

    Top 5 Updates of the Week: Meta Lay-offs 11,000 employees reducing the team by 13%. Tiktok shops e-commerce feature now rolling out in US after UK Testing. Instagram confirms “Reels Scheduling” up to 75 days worth of reels. On Saturday, Elon Shits down Twitter Blue again and now everyone is...
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