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    How I convert 28.64% visitors into email subs (without gating content)

    @trevjelinek I don't really have a consistent workflow, being a one man team and all ;) But here's an example of what I did today: - did 6-7 thumbnails/featured images for our blog content (thanks to Canva) - wrote 6 meta titles + 6 meta descriptions (also for our blog content) - marketing...
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    How I convert 28.64% visitors into email subs (without gating content)

    @bkchristian Ok let's go :D We're in the SEO/content marketing space, serving mostly agencies that produce a lot of content. Didn't do much with the podcast yet, but we publish a lot of video content on our YT channel. YT traffic on your website has the best stats so far (conversion rates...
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    How I convert 28.64% visitors into email subs (without gating content)

    @bkchristian Thanks, and yeah, we're B2B (keyword grouping tool, SEO/content folks are our audience). I just focused on organic social on our road to $135k ARR. In the next stage I did a bit of FB ads. Here are some stats: - spent around $2,000 in total - our LTV is around $550 - got free...
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    How I convert 28.64% visitors into email subs (without gating content)

    @iamremnantband Most content on the site was written by our CEO, and the rest by me. Lead magnets are the resources we already use, so I just spent a bit of time to adjust them for public use. And then I did the full setup (OptinMonster, WP, email automation, etc) but that doesn't take...
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    How I convert 28.64% visitors into email subs (without gating content)

    @inlovewithmybestfriend Either that or T-shaped 🤠
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    How I convert 28.64% visitors into email subs (without gating content)

    @inlovewithmybestfriend Yes, along with: email marketing, paid ads, copy, product dev (not coding lol), building landing pages, managing the community, managing a newsletter, basically anything that will move the needle :D
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    How I convert 28.64% visitors into email subs (without gating content)

    @inlovewithmybestfriend We have 25 inhouse writers, but they don't work on internal projects (and that's what the site I'm showing is), I'm the only guy on the marketing team here. Like I said in the comment above, all the content was done by the CEO + me.
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    How I convert 28.64% visitors into email subs (without gating content)

    @dante116 You're welcome! Hope it helps
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    How I convert 28.64% visitors into email subs (without gating content)

    @godofreason Most are written by my CEO, read his stuff, I'm not the greatest authority on those topics 🤠
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    How I convert 28.64% visitors into email subs (without gating content)

    @godofreason I know Reddit doesn't like links, but literally everything you need to know is here: https://contentdistribution.com/free-guides/ We have 30 full-time writers on our team, and we documented everything we did to get there (along with case-studies like how we took DoNotPay from 0 to...
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    How I convert 28.64% visitors into email subs (without gating content)

    @godofreason What about it? You mean what does someone get with those or..?
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    How I convert 28.64% visitors into email subs (without gating content)

    Google Analytics says we convert 14.51% of our traffic into leads. That means that out of 2,824 people that visited our site, 809 converted into a lead. So that's actually a 28.64% conversion rate. (Google Analytics looks at conversions/sessions) Now, the industry average website conversion...
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    Got to $135k ARR without running ads or SEO (focused on content distribution instead)

    @mainechild (replied few days ago but didn't work) Yep, FB groups work really well for me. And yeah, made a table in Airtable with all communities (Reddit, FB groups mostly), group size etc
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    Got to $135k ARR without running ads or SEO (focused on content distribution instead)

    Most marketing advice is vague. Especially when there's a lot of hype around a particular topic, and content distribution is a perfect example. I set out to do something radically different, so instead of hearing invest 10x more time into content distribution than production, here's what you'll...
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