Day 2 of running ads on Reddit. What's happening here?

[harmonyindissonance]

@raulcraven Thank you. I thought no more cold emails would be appealing enough for people to click... lol I guess not

 

[unitedwestand000000]

@harmonyindissonance How are we supposed to help with no details? What is your product, where are you advertising, what are you advertising, etc.

 

[harmonyindissonance]

@unitedwestand000000 Thank you - just edited the post

 

[lindseyt]

@harmonyindissonance How does your ad copy relate to your product? It doesn’t as far as I can tell. That’s probably your first problem imo

 

[harmonyindissonance]

@lindseyt I think so but great point thanks!

 

[lrossin]

@harmonyindissonance Try multiple ads and double down on the top performers. This is a numbers game and you need to learn what works and what doesn’t.

A single ad gives you data on that single ad. Running a bunch of ads and constantly testing, challenging, and validating your assumptions based on data is what it’s all about.

Marketing in this nascent phase is a bit like lighting money on fire. You can burn a lot, but if you’re smart with analyzing the data you can make a diamond out of the ashes.

 

[harmonyindissonance]

@lrossin Sounds good it really sounds like I have to do some A/B testing

 

[dannyevans]

@harmonyindissonance please dont. Reddit ads will get you no where. spend your time on content marketing or in community forums

 

[grace_abounding]

@harmonyindissonance I have never had any luck with any paid ads. Our market is super niche so that's probably why. Your numbers give me familiar chills....

 

[harmonyindissonance]

@grace_abounding oh no

 

[worriednan]

@harmonyindissonance Can you make genuine post or content? I've had a lot of success just posting without advertising in the past

 

[harmonyindissonance]

@worriednan That also sounds good

 

[dyke101]

@harmonyindissonance Might just not be the right marketing channel for your product. Just because ONE doesn't work, doesn't mean another won't.

 

[pneumatos]

@harmonyindissonance Of all the platforms I’ve advertised on, Reddit has consistently yielded the worst results. Pull your budget and put it into LinkedIn ads (based on your target audience).

 

[basketball4him]

@harmonyindissonance This might sound stupid, but have you actually tested your site? Can someone actually sign up? I've seen cases before where people have advertised and no sign ups. Turns out they forgot something like switching out an API key from test to production and they didn't realize.

 

[harmonyindissonance]

@basketball4him Unfortunately, I tested and saw the waitlist going up...

 

[dannyevans]

@harmonyindissonance Your post fired me up to write a detailed new post addressing this very topic - https://www.reddit.com/r/startups/comments/1agp68a/why\_reddit\_and\_facebook\_ads\_are\_a\_scam/

 

[harmonyindissonance]

@dannyevans Nice I'll take a look! lol

 

[rasmus2]

@harmonyindissonance What does the landing page look like? If you're getting the traffic and they're not converting to signups there, the issue is most likely on the landing page or in the offering. What would incentivise them to signup early? What value are they getting?

 

[harmonyindissonance]

@rasmus2 Good point thank you. Ill try to make it more appealing!