Growing gSweets 📈 – Oct. 18, 2020

[v37]

The top-level numbers​

• Starting gSweets users: 45
• Ending gSweets users: 59

https://preview.redd.it/6qqrrgf6h3u...bp&s=5cb6bbf50ae889d092e1d7ccf4efd5001738cb0c

Growth strategies used​

Outbound​

PersistIQ

I continued using PersistIQ to reach out to a list of potential users. I only had 1 user respond this week out of 89 emails sent. The open rate continues to be 75% which I’m really happy with, but according to PersistIQ’s tracking, almost no users are clicking on links to the demo video or the ChromeWebstore. Next week I’m going to switch to a different list of leads to see if they are higher fit.

LinkedIn targeting

I took the time to identify high-fit users on LinkedIn and used Hunter to find their emails. These people all worked in content marketing or product marketing at companies like Webflow, Spotifycand Drift, some were consultants.

I sent 22 emails but only had a 27% open rate so far and 1 positive reply. I used the same subject line as my ProspectIQ emails so this was definitely a disappointing open rate.

That being said, it was great to have one person from a top-tier company want to try it out and I wouldn’t have reached them without this method. I’ll be doubling down on it next week.

Twitter

This week was a great week in Twitter outreach. I searched for tweets mentioning “Notion + Google docs” or just “Google docs.” It’s wild to see how many thousands of people are publicly talking about Docs every week. It takes a long time to find high-fit tweets and users, but there are lots of them. 4-5 strangers responded positively to DMs out of 7-10 messages sent which felt great.

I’m definitely going to continue this effort, it’s not built for scale but feels perfect for our current weekly goals.

It’s also just worth noting how easy it is to find users these days who might use your competitors or partners products. We can find hundreds of users daily [@]mentioning Google Docs with feature requests or bugs which it itself a good sign that they’re engaged with the product.

https://preview.redd.it/utl9etm1h3u...bp&s=15b09b4b405bbcb9d2b82c8385bf694dc30e2eb5

https://preview.redd.it/qgjpjcm1h3u...bp&s=f4e4fa8d84f69529cffdcbe82075666e4b1c7950

Slack groups

This week I posted for the first time in Slack groups focused on our target market. Since we don’t have a website (and analytics) yet I set up bitly links to be able to track. The results were the following:

1. Write the Docs (Technical writers) – 33 visitors to chrome webstore
2. ProductPeople (PMs) – 10 visitors to chrome webstore
3. UX Design Community (Designers) – 4 visitors to chrome webstore
4. Online Geniuses (Marketers) – 1 visitor to chrome webstore

These communities are thousands of members in size (mostly inactive) but there’s clearly more people who could benefit from gSweets here. I’ll try posting to new channels and direct messaging this week.

Although the numbers aren’t that high, they were a great source of some positive feedback!

https://preview.redd.it/87sg00r3h3u...bp&s=e0123d0ce55ae1107ffa27e8dfc2f90afd7c3408

Learnings:​

• One key learning this week was that it can take a few days to see installs show up in your Chrome Extension portal. Don’t expect to see immediate analytics the way you would in GA.
• We likely drove 60-80 visits to our extensions chrome page, but only saw ~15 installs. That’s a pretty good conversion rate, but I would expect it to be even higher, this early on. We’ll continue iterating on our messaging to try and push this metric up.

Have a sweet week,

Jer & Christoph

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This post originally appears on the Growing gSweets blog.

 

[inlovewithmybestfriend]

@v37 I am currently mentoring a startup which as a chrome extension as the primary product. I have suggested them something similar but on a larger scale.

BTW, I am unable to access the chrome extension, is it active?

 

[v37]

@inlovewithmybestfriend Yup it's still active. What chrome extension are you mentoring?