alwaystruth
New member
Hello fellow entrepreneurs,
My partner and I started a cleaning business in Florida in June of 2023. We do residential, commercial, and Airbnb turnovers. We both have full-time jobs and do not do any cleaning ourselves. We contract out all of the cleaning and pay between 55-65% (up to 75% on very small jobs). Regarding coordination/day-to-day management, we do it all ourselves.
The Numbers:
We are not currently spending anything on marketing and are slowly acquiring additional jobs through sporadic cold calling, word of mouth, and repeat customers who do not have regular services.
Current recurring clients (non-property management):
Commercial: 1 Residential: 5
These jobs accounted for 13.8% of our February rev.
We also do minor construction cleans now and then for a GC that we know - about 1-3/month
Where do we go from here?
Since landing our large Airbnb management company, we have learned two things: 1) airbnb turnovers take a lot more management than recurring residential/commercial. 2) landing one large property management company can really move the needle.
The bulk of our sporadic cold-calling efforts have been targeting long-term property management companies due to the volume that they provide. However, we would like to start adding more recurring jobs because they are extremely low-touch. We want to spend $ but don't know where the best place to do so is.
We ran Yelp ads for a few months but were spending a lot per lead and the majority of the leads were people looking to pay half of what we charge or trying to get a single room of their home cleaned. We’ve considered a door hanger campaign in some of the newer neighborhoods around our city (this is our number one right now). Or, we've considered investing in SEO by hiring an agency.
TLDR: I own a cleaning business that does ~10k/month and want to get more recurring clients (residential or commercial). I'm not currently spending anything on marketing but want to. What should I do?
My partner and I started a cleaning business in Florida in June of 2023. We do residential, commercial, and Airbnb turnovers. We both have full-time jobs and do not do any cleaning ourselves. We contract out all of the cleaning and pay between 55-65% (up to 75% on very small jobs). Regarding coordination/day-to-day management, we do it all ourselves.
The Numbers:
- January Revenue: $9,905
- Contractor Costs: $6,310 (63.7%)
- ~ $500/month overhead
- February Revenue: $11,854
- Contractor Costs: $7,325 (61.8%)
- ~ $500/month overhead
We are not currently spending anything on marketing and are slowly acquiring additional jobs through sporadic cold calling, word of mouth, and repeat customers who do not have regular services.
Current recurring clients (non-property management):
Commercial: 1 Residential: 5
These jobs accounted for 13.8% of our February rev.
We also do minor construction cleans now and then for a GC that we know - about 1-3/month
Where do we go from here?
Since landing our large Airbnb management company, we have learned two things: 1) airbnb turnovers take a lot more management than recurring residential/commercial. 2) landing one large property management company can really move the needle.
The bulk of our sporadic cold-calling efforts have been targeting long-term property management companies due to the volume that they provide. However, we would like to start adding more recurring jobs because they are extremely low-touch. We want to spend $ but don't know where the best place to do so is.
We ran Yelp ads for a few months but were spending a lot per lead and the majority of the leads were people looking to pay half of what we charge or trying to get a single room of their home cleaned. We’ve considered a door hanger campaign in some of the newer neighborhoods around our city (this is our number one right now). Or, we've considered investing in SEO by hiring an agency.
TLDR: I own a cleaning business that does ~10k/month and want to get more recurring clients (residential or commercial). I'm not currently spending anything on marketing but want to. What should I do?
