I have analyzed 100+ SaaS websites, and these are some of the most common problems I can see in their homepage copy

@667083 Does it apply to B2C as well? I’m trying to put a testimonial but in the same time want to protect user’s privacy by not sharing their picture. So I just use an avatar icon but that could be considered as fake testimonial
 
@rayne49 You have 2 options:
1. Send your customers a consent form, tell them how important this is important for you and then add their pictures.
2. If they say no for their picture (which btw rarely happens), you can atleast add their company logo.

Avatars never work. For people who are really shy and don't add their pictures anywhere, we usually link their public profile (LinkedIn or Twitter) to show that this is a real person giving a review.
 

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