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1. Snapchat’s Gen-Z Report About What they want!
- 63% Gen Z favours brands that have fair labour policies listed & promote health culture in workspaces.
- 62% favour brands that have sustainable manufacturing practices like Patagonia.
- Gen Z users on Snapchat focuses more on purpose-driven messaging Ads with an Ad score of 60 compared to 52 of Ads without purpose.
2. Facebook’s Video Ad tips based on 70 Ad Campaigns
- Ads including UGC or brand + product focused Ad creatives drove 26% more ROI.
- Mobile Optimised Ads perform the best. Facebook’s Ideal Mobile Ad is
- Under 15 seconds or less
- Square or tall Aspect ratio
- Made for sound off
- Features branding or brand links upfront.
- ROI is the best with better consistency of the campaign run. The average campaign frequency between 1 and 1.5 per week gets 22% better ROI.
3. Microsoft’s Consumer & Retail Trends Report for New Year Holidays
- Organic Food Searches/clicks are expected to peak during week of 1/14, expected growth of 20% from December.
- Microsoft’s Internal Ad Data confirms the organic search growth in Fitness and Apparel products + Vegan Nutrition.
4. Pinterest’s Trends 2023 predicting upcoming trends.
- In Finance, Pinterest predicts upto 135% increase in content related to financial challenges like Budget & savings.
- In Parenting, Increase of Gender Flag content upto +285%.
- In Travel, upto 105% increase in Train related travel.
- In Beauty, Clean Scalp & Hair color related trends to increase more than 70% on platform.
- In Entertainment, Trends around House music to grow about 185%.
- In Fashion, Romcom, Sci-fi, & long sleeve content trends are predicted to increase.
5. Sales & Millennials Report on Hard times for both side.
- In a recent Forrester report, 75% of Millennial Businesses said the decision making with suppliers is taking longer than it used to do since pandemic.
- 90% sales professionals are having work related burnouts as the approvals are taking longers.
- Alongside that, Big layoffs lead to new sales recruitings but due to Tiktok & LinkedIn Sales trends. Recruiters having hard time getting through the process of hiring.
7. Discord’s Emoji Report to Understand Gen Z and Millennials together.
- 40% people agree that use of emoji can make them feel more cared for than a hug.
- 63% say they use emojis to connect with interest based communities.
- 61% Gen Z and 68% millennials believe emojis allow them to be more honest compared to texts without them.
8. CX Trends Report about How Marketers are changing their approaches
- 62% of marketers expect an increase of budget upto 10% while 15% believe it might stay the same or decrease.
- 89% of marketers believe DAM is crucial to success of organisation.
- 72% of marketers feel like organisations don’t give them freedom to be innovative and experiment with content.
- 78% marketers & Businesses believe that their customers trust them with their first-party data, it’s a great increase compared to 63% last year.
- On Consumer Side, A decrease from 54 to 51% customers trusting their personal data with Brands.
9. TikTok’s Top Ads of 2022 In EU & Trends Predictions
- The Ad By Channel 4 about the challenge “tell me, without telling me” was one of award winning Ads + Tiktok officially predicts similar Ad trends like “Tiktok Made me buy” ruling 2023.
- Durex’s Creator Campaign in Spain with Educationial creators was also awarded. Also, TikTok’s New Report shows 50% Consumer find Creators mentioning brands alongside value oriented content better format.
- Another Trend, Tiktok predicted to have an impact next year is Comments are acting more as social proof than likes. 74% of users made buying decisions off-platforms after reading comments.
10. Instagram’s Top 2 Creator Predictions for 2023
- 50% of Gen Z IG users want to DIY their clothes or thrift shop.
- 2 out of 3 consumers to buy beauty products that protect against extreme weather.
- 67% of Gen Z feel digital avatars, AR and AI influencers will help them with fashion inspiration.
- 40% of Gen Z followers want to hear audio content like Podcasts from their favourite Creators.
What’s your opinion on upcoming trends and changes in 2023? + You can subscribe here to receive the reports I read during these series next Sunday.