@mcamustangs started a closet design? Nice!! according to the book traction there 19 channels(where you get potential customer) acquisiation there is: social and displays ads (Facebook,Pinterest,Instagram ads,...etc),affiliate marketing,public relation(people you know who can do advertise for you),public relation unconventional (you know journalist,press,media who can talk about your product),search engine marketing,offline advertisement(go in the street give track about you product),serch engine optimization(SEO),content marketing(create an instagram account , Facebook account and post consistenly),Email marketing (create a landing page explain the benefit of your product, make pre order possible),engineering as marketing,relation online (you know someone who write acticle or find someone with good audience on his website),partnership,affiliate program (your own),direct sales (contact people driectly and talk ),conference,viral marketing, growth through GAFAM (here for E.g you create a youtube channel and post contend)
check in all alternative possible according to your budget (if you have one) and choose what fit the most your need and will give you most customer avoid $$$ cash consumming advertisement .