@josephjourneyman Thanks for sharing — hallo von Ihrem Nachbarn aus dem Netherland!
Your target audience is car mechanics, which generally speaking, are not tech savy people who care about a fancy website. But they will care about this being easy.
I would add a section pretty high up on your homepage:
This page is an example of how to show this — however, I imagine yours will be shorter and on the homepage. Or a page like this could work too.
Note: All the videos/GIFs on this example are made with Spectacle. It's free to use for 3 videos & you can automatically update the videos when you make product changes so you don't need to create brand new videos. I'd recommend this for your videos too!
I would continue to lean in to this and let it guide your branding.
If you have the budget, I think Reddit display ads would be perfect. Seems you have the fun graphics part down, make more like this and you'll catch people's attention for sure.
Disclaimer: Make sure you find the right platform (like reddit) for more boundry-pushing ads. Something like this won't do as well on Google.
