I know the struggle of sending out free products to influencers, and not even getting a simple "thanks" in return, forget about a social media shoutout.
It's frustrating.
Feels like a total waste of time.
But after some hit-and-trial, I've made a set of email templates to keep the influencer in the loop and motivate them to post about my brands.
These emails don't guilt-tripping or manipulate them (that rarely works and can damage relationships), but show them a win-win partnership.
The 5 emails I send are:
1 - An email sharing tracking link right after shipping to build anticipation and prompt them to plan content.
2 - Email with coupon code for their audience, sent 1-2 before or after the product arrives at their doorstep.
3 - A few days (5-7) later, directly requesting an authentic post/story highlighting your brand. They would've experienced the product by then.
4 - A nudge to announce that they're now an ambassador with our brand on social media (If recruiting for ambassador program)
5- And if they still don't respond after multiple follow-ups, I move I just tag them as "dormant" in our tool (we use SARAL) and occasionally re-engage for a campaign or discount code.
I have full email templates I've used for each of these emails. Let me know in the comments if you'd like a copy of those.
It's frustrating.
Feels like a total waste of time.
But after some hit-and-trial, I've made a set of email templates to keep the influencer in the loop and motivate them to post about my brands.
These emails don't guilt-tripping or manipulate them (that rarely works and can damage relationships), but show them a win-win partnership.
The 5 emails I send are:
1 - An email sharing tracking link right after shipping to build anticipation and prompt them to plan content.
2 - Email with coupon code for their audience, sent 1-2 before or after the product arrives at their doorstep.
3 - A few days (5-7) later, directly requesting an authentic post/story highlighting your brand. They would've experienced the product by then.
4 - A nudge to announce that they're now an ambassador with our brand on social media (If recruiting for ambassador program)
5- And if they still don't respond after multiple follow-ups, I move I just tag them as "dormant" in our tool (we use SARAL) and occasionally re-engage for a campaign or discount code.
I have full email templates I've used for each of these emails. Let me know in the comments if you'd like a copy of those.