Is it worth running around $1000 in ads if I'm targeting developers?

[simon84]

I've built up a decent amount of content through:

-Blog posts

-Linked In content

-X content

But, I don' t have much of an audience. I know my ICP well:

-Aspiring and Junior-mid developers with < 3years of experience

I've never really ran ads, but if $1000 can get me the first 20 - 100 paying users, it would be well worth it.

 

[everyrose]

@simon84 devs use add blockers

 

[wisprof]

@everyrose Ad blockers take money to "whitelist" advertisers

 

[everyrose]

@wisprof dam :< this is what I use https://chromewebstore.google.com/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm its open source, I got it recommended by a dev. There are many places to reach out to dev tho, outside paid promos, I know some of them purposefully avoid adds. But also some companies see success with it, so I don't know. I am trialling ads myself, very mixed

 

[tombe]

@everyrose I'm a dev who uses ad blockers and this page still has an ad on it. As long as we aren't talking 50 crazy popups eating50% of cpu I'm not too bothered by an unintrusive banner. Might even click if its good.

 

[atiehgirl]

@tombe Hahaha, what you are describing is adware

 

[djdh]

@simon84 If you are going to run ads, make sure you take advantage of promos with Google where you spend X, they give you X free. If you are new to Google ads, they are running spend $400 get $400.

"To help you get started with Google Ads, we’ll give you £400 in ad credit when you spend £400."​

I would run a guerrilla campaign '$10 dollar amazon voucher for 10mins of your time' on LinkedIn at the audience using Automation. Give them a trial/demo and those who complete the feedback survey get a voucher. 20 vouchers given away will probably generate 2000 leads

 

[simon84]

@djdh Wow yea Ill check that out thanks

 

[djdh]

@simon84 no problem. If you need guidance on the automation or setting up the survey, let me know.