thaonguyen225
New member
A few months back, I published my first (paid) e-book.
In total, it made +$7,500 in just 7 days.
It still makes +$2,000 every month today.
Let me break down the strategy, the expenses, and the effort spent on this product.
First, let's get a financial overview.
E-book creation:
- Book cover: $47,-
- Proofreading: $52,-
Marketing:
- Promoted post on IG: $182,-
- Paid ads: $250,-
Sales: $7,985,-
Net Profit: ~$7.450,-
Secondly, let's get an overview of the time spent.
16 hours.
10 hours.
4 hours.
6 hours.
4 hours.
Total time spent:
40 hours.
As you may have noticed, I ended up spending more time on marketing and distribution than I did writing the actual e-book.
Why?
Because every successful product launch requires a solid marketing effort.
This is where most e-book authors I've seen get it wrong!
When you're done creating your e-book, you need to do more than just tweeting about it.
Make a sales strategy.
The channel I used which turned out most effective: emails!
I launched a free e-book 3 months earlier.
It resulted in +300 reviews and +10,000 downloads!
Not only did this establish additional trust and authority - it also provided me with 10K emails to retarget with the second e-book
It was a lot of fun creating this e-book.
Furthermore, it has gotten a lot of positive feedback, and despite me offering a full 30-day money-back guarantee - not a single person has used it yet.
If you want to learn more about my approach, I created a video on YouTube where I go into much more details and reveal a couple of interesting facts
I hope you got something out of this post.
Cheers!
In total, it made +$7,500 in just 7 days.
It still makes +$2,000 every month today.
Let me break down the strategy, the expenses, and the effort spent on this product.
Finances
First, let's get a financial overview.
Expenses
E-book creation:
- Book cover: $47,-
- Proofreading: $52,-
Marketing:
- Promoted post on IG: $182,-
- Paid ads: $250,-
Revenue
Sales: $7,985,-
Net Profit: ~$7.450,-
Time spent
Secondly, let's get an overview of the time spent.
Writing the e-book:
16 hours.
Website + Stripe integration
10 hours.
Creating email drips:
4 hours.
Creating promotional content:
6 hours.
Additional marketing efforts:
4 hours.
Total time spent:
40 hours.
As you may have noticed, I ended up spending more time on marketing and distribution than I did writing the actual e-book.
Why?
Because every successful product launch requires a solid marketing effort.
This is where most e-book authors I've seen get it wrong!
When you're done creating your e-book, you need to do more than just tweeting about it.
Make a sales strategy.
- What are your acquisition channel(s)
- How will you use it to generate sales?
- How much do you expect to convert from each? (make reasonable assumptions).
The channel I used which turned out most effective: emails!
I launched a free e-book 3 months earlier.
It resulted in +300 reviews and +10,000 downloads!
Not only did this establish additional trust and authority - it also provided me with 10K emails to retarget with the second e-book
It was a lot of fun creating this e-book.
Furthermore, it has gotten a lot of positive feedback, and despite me offering a full 30-day money-back guarantee - not a single person has used it yet.
If you want to learn more about my approach, I created a video on YouTube where I go into much more details and reveal a couple of interesting facts
I hope you got something out of this post.
Cheers!