@mozes Hey friend, I'm sure you're a good leader in your current business but you should really put more effort into understanding the entire industry before you get too far. You're really missing some basic concepts and and history. Let me fill in some gaps with a short update.
Back in 2013, a company called homejoy tried to "disrupt" the "old school" residential cleaning business by following the "everything on demand" trend. This was the wild west, they raised a pile of VC money and tried to fill the labor side of their "cleaning" business with contractors. Fast to 2015 and HJ is shuttered. They were hammered by employee classification lawsuits, burned millions in CAC with over cheap first time cleans and paid high rates to cleaners. This was the first big casualty in the on-demand race related to "employment". Since then other companies including the inventor of the space, UBER made adjustments to how they operate. This also lead to the IRS having specific requirements for GIG work. The main point being, you must run your business as a marketplace.
There are a few out there still running marketplace type "cleaning" businesses. I mentioned Tidy in a different comment. They survived by pivoting to a "software" company after seeing the same employment issues as HomeJoy. I also mentioned that they have a terrible online reputation and only survive through small margins and the scale they purchased with VC money.
To take this to the next logical step: you fund your own double side marketplace and are able to squeeze a few more cents off the CAC because of your digital marketing experience. Unfortunately, your whole idea is based on specific products you're saying you're using while cleaning. Your contractors are under no obligation to use those products and if you try to "encourage" them to, you could suffer the same misclassification issues HomeJoy and other companies have seen.
I'm sure you could use your experience to build a company for yourself and maybe even hit significant scale. However, you're idea comes through this subreddit 20 times per month. "If I have good branding and solid marketing I feel like I can beat the competition. Please help me: What's your process for cleaning? How do I find cleaners? How do I price my first job"