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Top 5 Updates of the Week:
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• Instagram in-app scheduling is coming to schedule post and reels.
• Tiktok Monetisation Feature is here for creators get more revenue.
• Google’s Spam Algorithm rolled out and even got completed in 2 days.
• Youtube Premium is getting a hefty price hike in US,UK & Few others.
• Shocking: Instagram was the most downloaded app in last quarter.Google:
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• Google makes Audio Ads available to all Advertisers.
• Google My Ads Center is rolling out globally.
• Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
• Google Ads has 3 new reporting columns.
• Google Ads rolls out 5 new Video Ad Templates.Tiktok:
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• Tiktok launched “Smart Performance Campaign” new Ad Formats powered with more data.
• TikTok is raising age requirements for TikTok live and adding new policies.
• Tiktok accused of spying on user data in US but denies to the report blaming the app.
• Tiktok announced Global Gaming Event where actually marketers are speaking about gaming.Instagram:
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• Instagram is testing “Creator Portfolios” where they can have more information for Brands on their profile.
• Instagram launched “Kindness reminders” in DMs to stop the abuse in Gen-Z.
• Instagram is testing a new feature to add a new song to represent your profile every day like myspace.Meta :
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• Meta Executive who planned acquisitions of IG, WhatsApp left the company.
• Facebook announces new Features to Facebook Groups including Reels in FB groups.
• Meta is expanding NFTs to 100 new countries where they can access NFTs on IG & FB.
• Meta “Branded Content” tags available to all FB Reels.
• Meta forced to sell Giphy by UK watchdog.
• Update: WhatsApp Expands “Call-link” feature to more users.Twitter:
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• Twitter assures employees that Elon will not fire 70% of workers.
• Twitter debuts new icons for web, iOS and Android.
• Twitter Super Follows Dashboard available on Desktop.Pinterest:
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• Pinterest is bringing more music to platform to add sounds to your Idea Pins.
• Pinterest Added new tools to help Advertisers discover trends and measure campaigns.YouTube:
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• Youtube is expanding e-commerce on YouTube Live Streams to more creators with their partner program.
• YouTube expands New Podcast Advertising Channel to more Brands.
• YouTube extends Product Feeds to Discovery Ads.Snapchat:
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• Snapchat is going down and down, The revenue in Last Quarter is raising Concerns.
• Snap Premium receives 4 new features.LinkedIn:
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• LinkedIn to add Automatic Captions to Videos.Reddit:
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• Reddit’s NFT Marketplace termed as one of the best Features, as more than 2.5 million opened reddit vaults since launch.Marketing:
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• Uber Ads are coming and getting backlash even before launch.
• Walmart launches Beta version of Content Creator platform.
• Brave browser now blocks cookie banners.
• Jasper AI raises $125 Million at $1.2 Billion valuation.
• Kanye west to buy free speech platform “Parler”.
• Discord Doubles down on Apps to make serves better and dynamic.This took a while to curate. You can subscribe here to receive these marketing and social media updates every week and also find sources to these updates.