dilynwrcrist
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Top 6 Updates of the Week:
- Meta to launch Threads App in EU within next few weeks.
- New Website from TikTok called “Creative Cards” for Holiday marketing Ideas.
- Pinterest launches new AI Body-type filter to make search more inclusive & healthy.
- Elon Musk Tells Advertisers to “Go F**k Yourself” if you don’t want to run Ads on X.
- Reddit goes through a rebrand and it’s ok but too outdated.
- Youtube Shorts Ads are being rolled out to more Advertisers.
TikTok 
- Lauded Advertising solution rolls out for UK Marketers.
- TikTok launches new “Artist Account” option to increase discoverability.
- TikTok wins the case against State Ban in Montana, US.
- New AR Event called “Openhouse” on 12th December.
- New Ads Insights about use of Ads for CPG Brands.
- TikTok Users now spend half of their time on app watching 1-min long videos.
Instagram & Threads 
- Instagram testing “Link Highlight” option for Posts.
- Instagram is said to be in its crisis era, why: Bad moderation & Scandals.
- Threads Keyword Search expands to all regions & languages.
- Threads working on a snowfall animation for Christmas.
Meta 
- Meta shares new insights on how they are planning to protect users in upcoming US Elections.
- Meta’s Quarterly Adversarial Threat Report is out now.
- New Six-Page Guide on Post-Holiday Marketing on Meta Apps.
- Meta sues FTC claiming Enforcement Action Unconstitutional.
- WhatsApp launches Chat Lock Codes Option for more privacy.
- WhatsApp testing Pin a message feature in iOS for regular chats.
X (Twitter) 
- X Spaces will soon allow to use Incognito Mode.
- Gork AI is now live on Web with new updates.
- Private accounts can now join Communities.
- You can now Embed Videos from X without adding Tweet Texts.
- X testing long-form Article posting feature.
Youtube
- Youtube premium users can now find playable gaming hub.
- Youtube’s product drops feature made more accessible to all creators.
- New Changes to Post Creation flow & Revenue Analytics in YT Studio.
- The “Skip Ads” button gets smaller for more people with its expansion.
- YT Music Recaped was also launched.
Google 
- Google Ads Chief: Jerry Dischler steps down after 15 years with Company.
- Google’s new RETVec Update tp prevent Gmail Spam.
- Google Patent explaining how SGE AI works.
- Google gets called out again for placing Ads on blacklisted sites.
- Google November 2023 Core update finished rolling out.
- Personalised Ads for Consumer Finance starting on Feb 2024 won’t be allowed.
- Google updates video publisher policy.
- Google announces .meme as top-level domain.
Agency News
- Mullenlowe US names new CEO.
- Ubisoft launches global media review.
- Denny’s names Mindshare & Finn Partners new AORs.
- GUT Agency got acquired this week by Globant.
- Dentsu expands its retail media business.
- LeoBurnett launches all-new design studio.
- Pathlabs COO shares new insights on Media Agencies & Programmatic Ads.
- M&C Saatchi launches creator marketing agency “Fabric”.
Brands & Ads 
- Mountain Dew’s use of AI to partner with Twitch Streamers with low-effort.
- Disney Hits (music) launches their first Multi-Spot Ad campaign.
- Walmart’s New Video-Ad Series banking on “Romcom + Online Shopping”.
- Mars is recycling Old Ads in the name of sustainability.
- Avon promotes CMO Kristof Neirynck to CEO.
- Taika Waititi’s New Ad for Apple is the storytelling Ad of the week.
- McDonald’s New Product, Kevin Frost Box using Character Marketing.
- Olivia Colman calls out Oil Industry in new Ad campaign.
- Burger King UK goes TV-free this Christmas, Opts for OOH Ads only.
AI 
- GPT Store is set to launch in Early 2024.
- Perplexity launches Always Online LLMs.
- Microsoft’s new Study highlighting better use of Prompts for GPT-4.
- Looking back at ChatGPT’s marketing journey on its One-year Anniversary.
- LinkedIn’s new system to detect AI content and replies on platform.
- Meta launches new language models for speech-to-speech translation.
Pinterest & Reddit
- Pinterest Expands Direct Links feature to more Ad formats.
- Reddit launches new Conversation Placement Ad formats.
- Reddit shares new insights about their International Growth as a platform.
- Reddit adds another certification course to its Ads formula Platform.
Microsoft & LinkedIn
- New Technical Updates announced for LinkedIn Ads.
- Microsoft launches new publisher dashboard called “Monetise Insights”.
- GPT-4 Turbo coming to Microsoft Bing AI.
- New tools to find Nursing Jobs on LinkedIn.
- ID Verification expanded to more regions.
Marketing & AdTech 
- Canadian Media Execs react to new Bill C-18 Agreement.
- Tesco ramps up In-store Ad Network with screen roll-out.
- AWS expands its Martech competency program.
- Apple is ending Credit Card partnership with Goldman Sachs.
- Tubi plans to enter new Markets in 2024, starting with UK.
- Salesforce & AWS expand their partnership for AWS Marketplace.
- Instacart Adds Peacock as first-ever Streaming Partner.
- Substack comes for Video Content with launch of new video publishing features.
- Telegram’s new set of features & updates to launch Channels & fight rival WA.
- Pastel Magazine acquires Jezebel from G/O Media.
- Samsung launches Flip-park with Iris Agency for Samsung Flip launch.
- Johnny Bauer is starting a new brand agency with his Blackstone Team.
