We bootstrapped our SaaS to $60K MRR with a team of 4

[cherishedgirl]

We’re sharing our journey of how we launched and grew our form building tool Tally because we hope our story inspires you and provides you with some insight on how to grow your own business.

It's been a bumpy road, and we couldn't have done it without the amazing support of our dedicated community of over 100,000 users worldwide.

https://blog.tally.so/bootstrapping-our-saas-to-60k-mrr-with-a-team-of-4/

 

[deborah137]

@cherishedgirl That's crazy. Never would I know that a saas in an intensely crowded b2b category can do so well.

 

[cherishedgirl]

@deborah137 It might be easier to claim a small part of a large market than an entire niche

 

[bestillandknow313]

@cherishedgirl Huh. Will I’ll be damned. Congratulations bro. Hope you grow and find a lovely exit

 

[gez77]

@cherishedgirl Trying to do the same, thanks for the comment

 

[prayerwarriorjd]

@cherishedgirl That is great advice, because most of the startup advices revolves around claiming a whole niche. Thanks for sharing!

 

[fortaaron]

@prayerwarriorjd Definitely. Claiming a whole niche is not good advice. Customers don't need things for problems they aren't aware of. Extremely hard to market for a problem that has no validated solutions.

 

[micmic0929]

@deborah137 This is the biggest mistake people make. They want some product that tries to capture an entire market. “The X industry is a Y billion dollar market!”

Go for a market that has been validated there is a need. It is crowded because the demand is there but you still need to separate yourself like Tally has.

It’s much easier to go after established markets that are validated then try to build a SaaS tool for a market that doesn’t exist and you have convinced yourself it does.

 

[613jono]

@micmic0929 How can I research into Saas markets?

 

[micmic0929]

@613jono Find a niche. Either talk to people in that market or do research on products and tools you understand and then start to research potential users and leads by what they like and complain about.

Networking events. Business groups. Local meet ups. Find out what people use, what they hate, where they waste their time each day. You will then be able to find a problem to solve as your first step.

 

[scalkelly]

@cherishedgirl What a co-incidence, I was listening to your talk on Nathan Latka's podcast just this morning. So amazing to learn from your journey. Rooting for you.

 

[cherishedgirl]

@scalkelly Thank you!!

 

[godseeker62]

@cherishedgirl congratulations! have been following your journey from long time through your posts on indiehackers.com . Initially i was skeptical about your strategy to use stripe connect (although i liked your product) as i thought taking additional responsibility of taking payment would be difficult to handle as bootstrapper (there are too many CC frauds by people with stolen CC's) however i am glad you proved me wrong and scaled to ~1MARR .

 

[cherishedgirl]

@godseeker62 Thanks! Do you mean using Stripe for our subscriptions, or the Stripe integration which you can use to create payment forms (this is only a very small percentage of our revenue). Unfortunately we do get fraudulent payments with stolen CC's by abusers.

 

[godseeker62]

@cherishedgirl i meant stripe integration to create payment forms as it is most likely to get abused. Good that its small percentage

 

[xer123]

@godseeker62 How would you expect to take payments? On your custom built payment form or a Tally type payment form its still using the same stripe account...

 

[gifty]

@cherishedgirl Love this! Currently using tally for my product’s waitlist, and the experience has been great thus far.

 

[cherishedgirl]

@gifty So happy to hear that!

 

[unbelievable]

@cherishedgirl wow I just saw the video, it's so inspirational & has so much value. thank you so much for sharing

 

[laiteux]

@cherishedgirl What marketing strategies did you use?