dlmoodyfan
New member
I believe that as entrepreneurs, we have not fully utilised TikTok (representing shorts). We're still focused on "optimising for SEO," a process that takes years to generate traffic. Meanwhile, TikTok offers the potential for huge traffic with just a single 30-second video.
When was the last time you saw your 50-year-old parents read a blog? Yet, they spend a significant amount of time on TikTok.
In this piece, we'll examine the facts from 2023, and then I'll share some tips I've gathered to achieve success on TikTok (I've experimented a lot and learned about several 'NO NOs' on TikTok that could result in shadow banning).
If you're not aware yet, people spend more time on TikTok than on Instagram, with 4.43 billion daily minutes compared to Instagram's 3.91 billion. I believe many can relate to this sentiment: Instagram isn't as appealing anymore, and personally, I only use it to keep up with friends (a feature TikTok doesn't offer).
Despite TikTok having slightly fewer monthly active users (82.3 million compared to Instagram's 118.4 million), users spend significantly more time on TikTok on average. This indicates that TikTok captures more attention.
Currently, Instagram excels in generating ad revenue per adult user per hour spent, around six times more than TikTok. This is mainly due to Instagram's longer attention span compared to TikTok.
Let's delve into search behavior. A Gen Z survey revealed that almost 51% of them prefer using TikTok over Google for searches—for food, places, tourism, health—I mainly use TikTok as it's more engaging and enjoyable than Google. I believe some of you might share this experience.
Using video format as a search engine isn't a new concept. For a long time, people have used YouTube for "how-to" videos, and YouTube was previously the second-largest "search engine" website. Moreover, most people don't watch an entire "how-to" video; they skip to the part they need. That's akin to TikToks.
### 3. What other are doing on Tiktok
TikTok isn't new; many traditional shops sell through TikTok, yet there are few TikTok videos promoting or discussing SaaS (Software as a Service). Instead, there's an abundance of SaaS-related blogs.
That's why I believe TikTok is a new playground that all SaaS owners should explore and engage with. One SaaS owner, Marc Lou, gains significant success through humorous videos. As for me, I'm still navigating this new terrain, and below, I'll share what I've learned about what to do and what not to do on TikTok.
Must Do:
- Good lighting
- Good camera
- Good mic
- Engaging video hook; TikTok users have a short attention span
- If a video works, replicate it across multiple accounts for more traffic (be cautious of detection)
- Respond to comments using video
Must Not Do:
- Directly promote any external links; I've been shadow-banned permanently due to this. If you're starting, avoid promoting external videos or links. Be creative.
- Avoid responding to comments using videos (opt for simpler interactions)
- Avoid being too complex. TikTok users have short attention spans and prefer straightforward content.
That's why I believe TikTok is a better investment than SEO. I hope this post sheds light on this perspective. If you find it enlightening, don't forget to join our email news, where we share cool organic marketing tricks we've discovered.
Join the email news
Check out decentool.com if you want quick cross platform organic traffic analysis
[h4]Here are some interesting references:[/h4]
When was the last time you saw your 50-year-old parents read a blog? Yet, they spend a significant amount of time on TikTok.
In this piece, we'll examine the facts from 2023, and then I'll share some tips I've gathered to achieve success on TikTok (I've experimented a lot and learned about several 'NO NOs' on TikTok that could result in shadow banning).
1. Tiktok vs Instagram
If you're not aware yet, people spend more time on TikTok than on Instagram, with 4.43 billion daily minutes compared to Instagram's 3.91 billion. I believe many can relate to this sentiment: Instagram isn't as appealing anymore, and personally, I only use it to keep up with friends (a feature TikTok doesn't offer).
Despite TikTok having slightly fewer monthly active users (82.3 million compared to Instagram's 118.4 million), users spend significantly more time on TikTok on average. This indicates that TikTok captures more attention.
Currently, Instagram excels in generating ad revenue per adult user per hour spent, around six times more than TikTok. This is mainly due to Instagram's longer attention span compared to TikTok.
2. Tiktok vs Search Engine
Let's delve into search behavior. A Gen Z survey revealed that almost 51% of them prefer using TikTok over Google for searches—for food, places, tourism, health—I mainly use TikTok as it's more engaging and enjoyable than Google. I believe some of you might share this experience.
Using video format as a search engine isn't a new concept. For a long time, people have used YouTube for "how-to" videos, and YouTube was previously the second-largest "search engine" website. Moreover, most people don't watch an entire "how-to" video; they skip to the part they need. That's akin to TikToks.
### 3. What other are doing on Tiktok
TikTok isn't new; many traditional shops sell through TikTok, yet there are few TikTok videos promoting or discussing SaaS (Software as a Service). Instead, there's an abundance of SaaS-related blogs.
That's why I believe TikTok is a new playground that all SaaS owners should explore and engage with. One SaaS owner, Marc Lou, gains significant success through humorous videos. As for me, I'm still navigating this new terrain, and below, I'll share what I've learned about what to do and what not to do on TikTok.
4. Musts and must-nots on TikTok
Must Do:
- Good lighting
- Good camera
- Good mic
- Engaging video hook; TikTok users have a short attention span
- If a video works, replicate it across multiple accounts for more traffic (be cautious of detection)
- Respond to comments using video
Must Not Do:
- Directly promote any external links; I've been shadow-banned permanently due to this. If you're starting, avoid promoting external videos or links. Be creative.
- Avoid responding to comments using videos (opt for simpler interactions)
- Avoid being too complex. TikTok users have short attention spans and prefer straightforward content.
That's why I believe TikTok is a better investment than SEO. I hope this post sheds light on this perspective. If you find it enlightening, don't forget to join our email news, where we share cool organic marketing tricks we've discovered.
Join the email news
Check out decentool.com if you want quick cross platform organic traffic analysis
[h4]Here are some interesting references:[/h4]