inlovewithmybestfriend
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Growth Hacking Process
Brainstorming Growth Experiments:
Brainstorming Growth Experiments:
- Question (what if, why, what about, etc.)
- Observe (what are others doing)
- Associate (connect dots between unrelated things -- how metric A impacts B and B impacts C)
- Network (industry peers and communities)
- Probability (chance to succeed - high, low, medium)
- Impact (on metric -- big or small // one-time activity or long-term)
- Ease (availability of resources -- time, money, team // marketing, design, engineering)
- Efficiency (least resource intensive way to gather reliable data about the hypothesis)
- Validity (how to get valid result by designing a control and required amount of data)
- Run the experiment.
- Impact (how close to your prediction)
- Why (why did you see the result you did)
- Success / Fail (be prepared for a lot of failure)
- Productize (or automate)
- Playbooks