@mmarco FYI, this is a good sounding story, because it relies on truth (follow your dreams, do what you want, not what you're told)...but it is also a preliminary sales letter that tries to motivate you with those truths.
That newsletter is to get your email address to hammer you with unrelenting stories about how easy it is to succeed...coupled with offers to buy a course on creating a business, which likely has writing newsletters non-stop as a major component. Note how much time the author spends marketing to people who hope to create something by teaching them...marketing. Not product design, finance, pitching, sourcing, finding clients - things you have to do when selling real products. I'm not knocking his business, but I am sceptical of the hook, which is creation of a physical product, being used to sell tips on virtual product creation.
That newsletter is to get your email address to hammer you with unrelenting stories about how easy it is to succeed...coupled with offers to buy a course on creating a business, which likely has writing newsletters non-stop as a major component. Note how much time the author spends marketing to people who hope to create something by teaching them...marketing. Not product design, finance, pitching, sourcing, finding clients - things you have to do when selling real products. I'm not knocking his business, but I am sceptical of the hook, which is creation of a physical product, being used to sell tips on virtual product creation.